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Copywriting

3 Tiny Words That Add Mystique to Your Social Posts, Blog Post Titles, Headlines & More

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What gets people’s interest?  Have you ever read Sally Hogshead’s book “Fascinate: Your 7 Triggers to Persuasion and Captivation”? It is very enlightening. Sally was a former copywriting expert for years so she understands what it takes to communicate through written words. While Sally includes 7 forms of communication in her book that intrigue individuals
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14 Ways to Spice Up Your Amazon/Ecomm Product Descriptions

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Welcome Marcia Yudkin to the Marketing Words Blog! Thanks for sharing your inspiring creativity to help ecomm and Amazon sellers boost the power of their product descriptions this holidays season. Take it away, Marcia… “Nicknamed ‘America’s Bechamel,’ Cream of Mushroom Soup is…” This surprising comparison caught my eye on an old Thanksgiving-themed Trader Joe circular
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Mastering the Art of Writing Sexy Bullet Lists

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Most people (and many professional copywriters), however, struggle with writing captivating bullet points. Follow along and I’ll show you one quick process for cranking out an endless list of persuasive bullets that will help your copy convert.

Google Releases Expanded Text Ads With Up to Double the Space

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At the Google Performance Summit in June, the search giant announced (among other things) that AdWords PPC (pay-per-click) ads were getting an overhaul in a major way. After conducting extensive testing on the format of these long-standing ads, Google discovered that more copy equaled higher clickthroughs. (An improvement of up to 25%!) For that reason,
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