Whether Mark Harmon’s famous character on NCIS knows it or not, he gives sage advice about writing copy in almost every episode. His comments are an excellent reminder for anyone who writes sales messages to stay focused on your customer. Rather than flooding them with what you want to say, tell them what they want
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Copywriting
“Super Adjectives” Boost the Power of Your Copy
Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers’ minds in a single bound. Adjectives are boring, but Super
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“Super Verbs” Add Power & Persuasion to Your Copy
Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by amping up the quality of verbs you use. Verbs show action, and the way you describe that motion can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words
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3 Sneaky Tips for Writing Compelling Tweets, Headlines and Other Short Copy
“How do you create interesting headlines in such a short space?” “What’s the secret to engaging readers in only 50 to 280 characters?” “To be so short, it’s hard to write compelling email subject lines!” These are just a few of the comments that regularly get made about writing short copy. It’s true: when you
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Landing Page Review: Innovative Laptop Charger Pre-Launch
Anytime you bring something new to the marketplace, a good bit of educating is required. Whether it’s a completely new development or you’ve built a better mousetrap, as FINsix did, clarity is the key to conversions, as you’re about to see. Want one of your web pages to be reviewed? Subscribers of the Marketing Words
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Copywriting Shortcuts: Secrets The Pros Use To Get Done Faster With Better Results
Most people think writing excellent copy is hard. And, when you go about it the way your average person does, it actually is! Professional copywriters, however, have learned a trick or two over the years about how to cut hours off their writing time while getting better results. The shortcuts come in the form of
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Web Page Review: Art Pottery Site Gets Help with SEO, Mobile Design & Copy
Selling artistic products can be a challenge. Much of what brings a site visitor to the point of purchase is sheer personal taste. That’s what made this particular web page review so interesting. Subscribers of my Marketing Words Newsletter get the chance to enter their sites into a monthly drawing for a review. (Just reply
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14 Most Popular Blog Posts of 2014
From ecommerce to landing pages and Amazon to SEO, the Marketing Words Newsletter has brought you a wide range of topics over the last 12 months. We help you convert better, rank higher and make more sales. The numbers have clearly shown that you’ve had some favorites so I’m bringing you the 14 most popular
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Top 10 Must-Have Resources for Conversions & Rankings in 2015
If your 2015 goals include improving search engine rankings and conversions/sales, you’ll want to make sure you have the following resources in your arsenal. These are the same tools I use to get exceptional results for my own company and my clients. Here’s to a prosperous and profitable New Year! Easy Redirect Script – Are
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