3 Savvy Web Page Copywriting Tips Taught From Old-School Direct Mail May 15, 2019 By Karon ThackstonRemember classic direct mail (DM)? You know... those countless catalogs, self-mailers, and direct-response packages that Continue Reading
7 Steps for Writing Product Descriptions That Sell May 30, 2018 By Karon ThackstonWhen you write any type of ecommerce copy (for your site, for eBay or Amazon) you face constraints. The limitations Continue Reading
How to Boost Online Conversions Using Heat Maps and Scroll Maps December 2, 2015 By Karon ThackstonI first met Steve Chou (my guest for today's blog post) about nine months ago (I think) when he invited me to do a Continue Reading