SEO copywriter, Karon Thackston, answers a blog reader's question about defining her copywriting niche.
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Small Business Owners: Are You Making These 3 Deadly Website Copywriting Mistakes?
It's a common question. "What copywriting mistakes should I avoid?" There are many, but the 3 I chose might surprise
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Karon Thackston Discusses Targeting Your Audience
I recorded this video about writing to your target audience from the NAMS4 conference in Altanta, GA a few days ago. It
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5 Common Mistakes That Will Kill Your Web Copy
Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. I oftentimes
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Enticing Your Target Customer: Are You Missing the Mark?
It's a term that's used by virtually everyone involved with Internet marketing: target customer. You've heard it a
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