Marketing Words Blog

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Getting Inside the Mind of Your Target Audience Can Lead to More Sales

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The minute you began to create your very first piece of copy, you most likely discovered that writing it isn’t easy. In fact… after hours of staring at a blank computer screen, you probably started talking to yourself: “What am I doing?” “Who am I writing to, anyway?” “Since I don’t know who they are or what they want, I guess I’ll just tell them what I want them to … [Read more...]

Determining Your Target Audience and Delivering What They Want

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Building an email list. Promoting your ecommerce store. Branding your B2B service company. Selling products on Amazon. Regardless of what you're doing online, the foundation of your success will be in your ability to determine what your target customers want and how best to give it to them. Sound easy? From my experience, this is one of the biggest hurdles companies face, which … [Read more...]

Why Isn’t Your Landing Page Converting? 5 Things You Can Test Today

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Every now and then I come across an interesting landing page that provides an opportunity for learning.  When I was introduced to this one, I immediately saw several things that caused me to stop and take notice. Let me share my observations with you so you can compare this PPC ad/landing page combo with what you're doing. Here's the PPC ad that lead me to the landing … [Read more...]

Wish You Could Have More Sales Automatically? Here’s How to Make It Work

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I've known Jen Perdew for years. She's one of the smartest and hardest-working women I know. I heard her speak several months ago at a live event about the topic of driving more traffic and sales automatically, and was inspired. So I've asked her to give us an overview of the topic and how the basics might work for digital and physical products. Jen…take it away… As … [Read more...]

“A” in the FACE Copywriting Formula

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How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to decide how much to write so your copy converts better. This week's video explains the "A" in the F.A.C.E. formula and shows you several ways to apply it to your copy. View the rest of this 4-part series: Watch the "F" video Watch the "C" … [Read more...]

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