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4 Things That Make or Break Sales Page Success [Copywriting Examples]

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When it comes to creating online sales pages, you’ll want to learn copywriting techniques that boost conversions. When you understand that much of the total sales page copy is crafted from sections of short copy, it becomes significantly easier to draft a page that demands results. Using several copywriting examples, let’s walk through 5 short copy elements that play a … [Read more...]

7 Copywriting Tips I Learned from the Vacuum Cleaner Salesman

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I was just sitting here at my computer (as usual) when my husband walked in and announced, “There’s a man here to see you.”  What?  I wasn’t expecting anyone.  “Who is it,” I asked.  “Some guy who wants to speak with my wife.”  My husband was home so I knew I was safe.  I ventured outside to see who it was. I was promptly met on my porch by a smiling face who presented me … [Read more...]

The C in the FACE Formula for Copywriting

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How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to decide how much to write so your copy converts better. This week's video explains the "C" in the F.A.C.E. formula. Click to watch the video now. View the rest of this 4-part series: Watch the "F" video Watch the "A" video Watch the "E" video … [Read more...]

“A” in the FACE Copywriting Formula

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How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to decide how much to write so your copy converts better. This week's video explains the "A" in the F.A.C.E. formula and shows you several ways to apply it to your copy. View the rest of this 4-part series: Watch the "F" video Watch the "C" … [Read more...]

“F” in the FACE Formula for Determining Copywriting Length

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How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to decide how much to write so your copy converts better. Check out this new video where I explain the "F" in the F.A.C.E. formula and show you several ways to apply it to your copy. View the rest of this 4-part series: Watch the "A" video Watch the … [Read more...]

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