Marketing Words Blog

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7 Copywriting Tips I Learned from the Vacuum Cleaner Salesman

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As I was clicking through a file with older articles I'd written years ago, I found this little gem with 7 copywriting tips! it is still just as relevant as it was 9 years ago. So, in celebration of Marketing Words' 20th anniversary this year, I've tweaked it (just a bit), added a little new material so you can learn copywriting tips from this classic blog … [Read more...]

The C in the FACE Formula for Copywriting

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How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to decide how much to write so your copy converts better. This week's video explains the "C" in the F.A.C.E. formula. Click to watch the video now. View the rest of this 4-part series: Watch the "F" video Watch the "A" video Watch the "E" video … [Read more...]

“A” in the FACE Copywriting Formula

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How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to decide how much to write so your copy converts better. This week's video explains the "A" in the F.A.C.E. formula and shows you several ways to apply it to your copy. View the rest of this 4-part series: Watch the "F" video Watch the "C" … [Read more...]

“F” in the FACE Formula for Determining Copywriting Length

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How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to decide how much to write so your copy converts better. Check out this new video where I explain the "F" in the F.A.C.E. formula and show you several ways to apply it to your copy. View the rest of this 4-part series: Watch the "A" video Watch the … [Read more...]

The Easiest & Most Valuable Way to Improve Conversions

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For the forth year running, Econsultancy (a UK-based ecommerce consulting organization) has released its Conversion Rate Optimization Report for 2012.  Among other things, the report outlines several methods companies use to improve conversion rates. According to a chart (shown in the middle of this infographic), one of the easiest and most valuable ways to achieve desired … [Read more...]

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