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7 Copywriting Tips I Learned from the Vacuum Cleaner Salesman

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I was just sitting here at my computer (as usual) when my husband walked in and announced, “There’s a man here to see you.”  What?  I wasn’t expecting anyone.  “Who is it,” I asked.  “Some guy who wants to speak with my wife.”  My husband was home so I knew I was safe.  I ventured outside to see who it was. I was promptly met on my porch by a smiling face who presented me … [Read more...]

The C in the FACE Formula for Copywriting

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How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to decide how much to write so your copy converts better. This week's video explains the "C" in the F.A.C.E. formula. Click to watch the video now. View the rest of this 4-part series: Watch the "F" video Watch the "A" video Watch the "E" video … [Read more...]

“A” in the FACE Copywriting Formula

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How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to decide how much to write so your copy converts better. This week's video explains the "A" in the F.A.C.E. formula and shows you several ways to apply it to your copy. View the rest of this 4-part series: Watch the "F" video Watch the "C" … [Read more...]

“F” in the FACE Formula for Determining Copywriting Length

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How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to decide how much to write so your copy converts better. Check out this new video where I explain the "F" in the F.A.C.E. formula and show you several ways to apply it to your copy. View the rest of this 4-part series: Watch the "A" video Watch the … [Read more...]

The Easiest & Most Valuable Way to Improve Conversions

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For the forth year running, Econsultancy (a UK-based ecommerce consulting organization) has released its Conversion Rate Optimization Report for 2012.  Among other things, the report outlines several methods companies use to improve conversion rates. According to a chart (shown in the middle of this infographic), one of the easiest and most valuable ways to achieve desired … [Read more...]

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