Mastering the Art of Writing Sexy Bullet Lists June 13, 2018 By Karon ThackstonFrom short ecommerce product descriptions to Amazon listings to enormously long sales letters; ask any copywriter and Continue Reading
Why Isn’t Your Landing Page Converting? 5 Things You Can Test Today December 7, 2016 By Karon ThackstonEvery now and then I come across an interesting landing page that provides an opportunity for learning. When I was Continue Reading
6 Major Brands that Need a PPC Message Matching Overhaul January 20, 2016 By Karon ThackstonWhen searching online, I constantly find myself shaking my head and chuckling at the major brands who suffer from PPC Continue Reading
3 Sneaky Tips for Writing Compelling Tweets, Headlines and Other Short Copy October 28, 2015 By Karon Thackston“How do you create interesting headlines in such a short space?” “What’s the secret to engaging readers in only 50 to Continue Reading