Marketing Words Blog
convert better, sell more, build a better biz
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Whether you’re looking to rank higher on the search engines or sell more/get more leads, good copy on your site (either spoken or written) play a major role in reaching your goals. Here are 3 specific instances where improving your copy can ultimately boost your conversion rate.
I recently saw a post on the Which Test Won blog that caught my attention. The email announcing the test results had a subject line that read: How Much Content Does Your Page Need to Convert The content of the email said this: Finding the perfect balance of content is hard; sometimes too much content is
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Oftentimes, we see things in a completely different way than others do when it comes to our websites. That’s why it’s always a good idea to have someone outside your daily scope of work take a look. Subscribers of my Marketing Words Newsletter get the chance to submit one page of their site into a
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If there is one thing that most website owners struggle with it is differentiating their businesses from the competition. This was one of the issues my team of web experts identified when we reviewed our latest winner: a custom horse wear site. The design, copy and conversion elements we pointed out to the owner wouldn’t
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There are millions of website owners/managers online with web pages that simply aren’t working for them. They have no idea why and it’s a constant source of frustration. That’s why I decided to hold a drawing once a month for subscribers of my Marketing Words newsletter. For every winner, my team and I <lovingly> rip
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If you analyze the infomercial formula, you can easily see that it would work for practically any product or service in any industry to boost your conversion rate.
Karon Thackston explains 3 quick tips for choosing the correct length for your copy.
Your readers were hooked by your headline. Are you supporting that headline are veering off track and losing sales?
How far is too far with copywriting and advertising? Where do you cross the line between building credibility and being deceptive?
