Marketing Words Blog

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7 Copywriting Tips I Learned from the Vacuum Cleaner Salesman

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I was just sitting here at my computer (as usual) when my husband walked in and announced, “There’s a man here to see you.”  What?  I wasn’t expecting anyone.  “Who is it,” I asked.  “Some guy who wants to speak with my wife.”  My husband was home so I knew I was safe.  I ventured outside to see who it was. I was promptly met on my porch by a smiling face who presented me … [Read more...]

3 Ways Improving Your Copy Can Boost Conversions

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By Karon Thackston © 2014, All Rights Reserved Have you noticed the evolution? If you've been paying attention the last few years, you have seen a progression that started with search engine optimization which led to website optimization and finally to conversion optimization. Each has focused on priming your web pages to produce optimal performance in one area or another … [Read more...]

Should You Have Copy on Your Demo/Download Pages?

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I recently saw a post on the Which Test Won blog that caught my attention. The email announcing the test results had a subject line that read: How Much Content Does Your Page Need to Convert The content of the email said this: Finding the perfect balance of content is hard; sometimes too much content is overwhelming and too little content leaves the prospect … [Read more...]

Web Page Review: May Real Estate Group

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Oftentimes, we see things in a completely different way than others do when it comes to our websites.  That’s why it’s always a good idea to have someone outside your daily scope of work take a look. Subscribers of my Marketing Words Newsletter get the chance to submit one page of their site into a monthly drawing.  Each month’s winner gets their page reviewed by my team of … [Read more...]

Web Page Review: Differentiating Yourself from the Competition (Horse Wear Site)

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If there is one thing that most website owners struggle with it is differentiating their businesses from the competition.  This was one of the issues my team of web experts identified when we reviewed our latest winner: a custom horse wear site. The design, copy and conversion elements we pointed out to the owner wouldn't take long to fix, but could make a huge difference in … [Read more...]

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