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What Do Contact Lenses Have to Do With Copywriting?

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Bifocals. The mere mention of the word is enough to make you feel 10 years older. So when my eye doctor told me that's where I was headed, my neck got stiff, I sat straight up in the chair and firmly declared, "I will not!" Although, in reality, I did notice at the time that I'd been wearing my glasses (which were originally for reading and driving) more often than not. My … [Read more...]

Want More Persuasive Copywriting? Use Your 5 Senses

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In its most basic form, persuasive copywriting is, among other things, the art of conveying a message in writing for the purpose of enticing someone to do something.  This is especially true when writing descriptive copy.  Why?  Because all of your customer’s five senses don’t work online… they only work in person.  That’s why you have to create a sensory experience for … [Read more...]

The C in the FACE Formula for Copywriting

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How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to decide how much to write so your copy converts better. This week's video explains the "C" in the F.A.C.E. formula. Click to watch the video now. View the rest of this 4-part series: Watch the "F" video Watch the "A" video Watch the "E" video … [Read more...]

“A” in the FACE Copywriting Formula

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How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to decide how much to write so your copy converts better. This week's video explains the "A" in the F.A.C.E. formula and shows you several ways to apply it to your copy. View the rest of this 4-part series: Watch the "F" video Watch the "C" … [Read more...]

“F” in the FACE Formula for Determining Copywriting Length

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How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to decide how much to write so your copy converts better. Check out this new video where I explain the "F" in the F.A.C.E. formula and show you several ways to apply it to your copy. View the rest of this 4-part series: Watch the "A" video Watch the … [Read more...]

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