Guest Post Compliments of Lou Bortone
I’ll be the first to admit that I’ve got some phobias. I’m afraid of heights (Acrophobia), and I’m not so keen on closed-in spaces. One phobia I have been able to conquer, however, is Videophobia. Now, I’m not sure that’s even a real phobia, but I know a lot of us suffer from it!
After talking with hundreds of entrepreneurs about their video fears, I’ve identified the five most common video phobias, and how to eliminate them. See if you recognize any of these videophobia types:
1. Paula Procrastinator
Poor Paula could have more web traffic, more clients and more revenue if only she’d stop putting off doing her video. Paula never seems to find the time to work on her video, because she doesn’t know where to start.
Oftentimes, the real challenge with video is that you don’t know what you don’t know. If you’re like most folks (and like I was at the beginning), you’re probably overwhelmed by the very idea of doing video, so it’s no wonder you’re not sure where to begin. It can be very intimidating, especially if you don’t have someone to guide you.
2. Terry the Techno-weenie
Terry is intimidated by all the video technology and equipment. Somebody better tell Terry that it’s not about the technology, it’s about the strategy! The truth is you don’t really need much equipment to get started with video. Got a smart phone? Got a computer? Got a YouTube account? Then you’ve already got everything you need to create video.
Terry needs to focus on the “low hanging fruit” and start simple. Use your iPhone or your webcam as your camera, and don’t get hung up on lighting, editing, or fancy software.
3. Perfectionist Pete
Pete the Perfectionist is Paula Procrastinator’s first cousin. He wants his video to be absolutely perfect, so unfortunately it never gets finished! Pete must have forgotten the first rule of video: “Done is better than perfect!”
Obviously, you want to make the best impression and be sure your video looks the best it can be. There are some simple tricks for making your video look more professional. Even YouTube’s on-board editor can help.
4. Camera-Shy Shannon
Shannon is self-conscious about the way she looks on camera. Welcome to the club! It takes some practice to get comfortable on camera, but the more you practice, the easier it will get!
And remember, you don’t have to be on camera to make a great video! There are dozens of ways to create “no camera required” video, from Animoto.com for video montages to GoAnimate for creating your own cartoon characters.
5. No-Strategy Stephanie
This is the cardinal sin of video: Not having a plan. Stephanie is stuck because she has no strategy for her video marketing. You’ve got to decide on the goals for your video before you start. A well-thought out plan will guarantee that your video gets the results you want.
Whenever I work with my clients – whether privately or in groups – the first thing we do is come up with a video marketing strategy, so we know exactly what to do and how to do it!