Copywriting Advantage Copywriting Course: How to Communicate, Convince & Convert

You invest a lot in the latest web software to create polished, visually stunning pages that support your marketing. Sure, tech is necessary and images can be a savvy addition, but the truth is…

If the words on your pages don’t inspire visitors to act, you’ve wasted valuable time — and money.

As a 30-year copywriting veteran who's responsible for over half a billion dollars in sales, I can tell you this… great copy is the unsung hero of marketing — often overlooked, but critical to the success of every one of your marketing efforts. ​

​Did you know that learning copywriting...

  • ​Doesn’t have to be an overwhelming, long process? This copywriting course is 100% focused with ZERO fluff so you get finished quickly and start seeing results. 
  • ​Doesn’t have to leave you confused about who you’re talking to through your copy? I’ll show you how to figure out who audience is so you can clearly write in a persuasive and convincing way.
  • ​Doesn’t have to be a ​chore? Once you understand the steps and process, confidently writing copy will get faster and more fun every time you do it. ​

​Copy is the unsung hero of the online marketing words and will make an immediate impact on the conversions from your…

  • Home pages
  • Web pages
  • Landing pages
  • Opt-in pages
  • Sales pages
  • Information pages
  • Webinar registration pages
  • Thank-you pages
  • Funnel pages… and so much more!

Learn to Confidently ​Write Sales-Producing Web Copywriting at Will

Featuring 9 detailed modules, Copywriting Advantage: How to Communicate, Convince & Convert empowers you with a method you can use for predictable results. I guide you through each step of the copywriting process in logical order, so you have a clear path to follow.

Hi, I’m Karon Thackston

​I've owned my own copywriting agency ( for over 20 years where I’ve created numerous copywriting courses, taught countless online classes, and spoken at high-profile conferences including Internet Retailer, Search Engine Strategies and Internet Summit.

One thing I'm most proud of is how people describe my teaching style. I don't waste your time or overwhelm you with fluff just to make a course (look) bigger. I teach you what matters in a step-by-step fashion that’s easy to follow – and equip you with skills you can apply immediately to all your web pages for higher conversions and more sales.

"Just wanted to say thank you for the excellent information. It was a joy to be on this event and actually focus on the topic without all the fluff and time wasters and distractions that others often include."

Beth Earle

"Karon, thanks a million…literally! $1.84MM dollars in revenue from four — count 'em, four — little landing pages. The ones you wrote. Using only email marketing, AdWords, and your four landing pages I built a business that previously didn't exist for my client. Because of this success, other retailers are pining to sell a product that was previously unsellable. As you can image, my clients are very happy!"

Matt DeYoung

10 Spaces Consulting, Inc.

What's Included in the Copywriting Advantage:
How to Communicate, Convince & Convert Course?

Module 1 — Getting Started: Don't Write Until You Do This

  • The biggest mistake most copywriters make and the best way to overcome it.
  • A handy list to help you get everything you need in place before you start, so your copy practically writes itself.
  • Simple ways to decide whether (and how) to segment your copy.
  • The 5-step buying process all customers follow and how it simplifies the website copywriting process.

Module 2 — Creating Value By Being Different

  • Discover why customers should buy from you and not your competition.
  • Unlock what's different or better about your products/service.
  • Learn how toothpaste helps define your unique competitive advantage so it's easy to understand.
  • What gap mining is and how it helps your copy command more attention. 
  • 23 ways to position yourself as the obvious choice for your customers.
  • The 4-part test that reveals whether your Unique Competitive Advantage (UCA) is great or garbage.
  • Lots of examples so you can actually see these techniques in action.

Module 3 — Choosing Company & Customer Language

  • The little-known copywriting secret for finding (and using) your customers' own words to build solid-steel connections.
  • How to pick up on (and repeat) the subtle, but powerful, emotions your customer is feeling.
  • 12 quick places to discover what your customer is saying/feeling.
  • Examples that highlight what you've learned.

Module 4 — Headlines Crafted to Entice & Engage

  • How to generate an unlimited list of headline ideas for any type of copy.
  • The real purpose of your headline.
  • Why subheads are one of a copywriter's best friends.
  • The sneaky little trick for giving your subheads significantly more punch.
  • How to test your headlines to ensure they are at maximum performance.
  • Examples, examples, and more examples!

Module 5 — Features, Benefits, & End Results

  • What features & benefits really are.
  • 7 steps for turning features into sales-generating benefits.
  • The end results (aka hidden benefits) that draw people to your product or service.
  • Why the questions "So what?" and "Who cares?" should be asked repeatedly when writing copy.
  • Multiple examples to demonstrate the how-to's.

Module 6 — Crafting Bullets That Highlight, Differentiate & Overcome

  • 3 proven reasons why bullets work predictably to capture attention and reel in customers.
  • 5 different styles of bullet points you can use to set up any product or service as a must-have.
  • The DUH! tip for keeping your bullets from being repetitive and boring.
  • The 3-point test each of your bullets must pass to ensure it's a winner.
  • A variety of examples to show you exactly how it's done.

Module 7 — Building Trust and Reducing Friction

  • How to overcome pricing objections, skepticism, fear, and other friction elements, so you can make more sales.
  • The correct use of price comparison charts that adds clarity and confidence, so customers buy without hesitation.
  • 3 slick ways to incorporate social proof to show that others trust, buy, and love what you're writing about.
  • Several examples, so you can grasp the concepts fast!

Module 8 — Creating Compelling Calls to Action

  • The best 3 types of calls to action and how to use each for maximum conversions.
  • 7 call-to-action techniques that banish the boring "order now" and "subscribe" in favor of more click-worthy copy.
  • A bucketful of examples to demonstrate numerous ways to craft just the right action call for your copy.

Module 9 — Putting it All Together

  • My exclusive F.A.C.E. method for deciding the perfect length for your copy.
  • 4 steps to turn ordinary sales copy into a powerful solution your customer has to have.
  • 10 elements of copywriting to check off each time you write for any product or service.
  • How working backwards actually brings you better results.•Expressing passion and persuasion without all the hype.
  • 3 varsity-level ways to overcome objections easily.
  • The truth about so-called conversion words and what it really takes to make them work.
  • How and why clarity trumps cleverness. Every. Single. Time.
  • Creative ways to use adjectives and adverbs to 10X increase your reader's response.
  • Examples, examples, and more examples.

Bonus Module — Discovering Your Audience & Creating Customer Personas (A $49 value)

  • Who the real hero of your copy should be. (Hint: It's not you or your client!)
  • Your own natural attributes that allow you to automatically tailor your sales message without even thinking about it.
  • 7 simple ways to unlock vital information about your customers, so you can write copy that flips their buying triggers.
  • 3 types of graphics you need to consider when compiling an accurate customer persona.
  • 12 places to quickly find out more about your target customers.
  • Choosing specific words that will instantly connect with your audience.
  • Real-life examples of how target customer profiles make your copy resonate with your readers.

Ready to become a copywriting maestro? You've already got what it takes. Let me guide you the rest of the way.

Get it for a one-time price of only $299.

"There's so much educational babble out there in the online universe. One must think critically regarding what teacher to spend educational dollars on and time with in order to learn. You are one of those to me."

Candace Fischer

Small Business Owner

Immediate, Permanent Access

Log in instantly and get started boosting your copywriting skills, and your income!

Short Copywriting Lessons

​Learn copywriting a little at a time... whenever you have time.

Cheat Sheets, Worksheets, & Spreadsheets

These handy PDFs ​keep you on track with each copywriting lesson, plus give you a quick way to check yourself as you implement what you've learned. (A $49 value.)

Facebook Group Support

Have questions? Need opinions? Want to brainstorm? Many course creators are now charging for access to their private Facebook groups. Not here! You'll be given free access to mine. (A $99 value.)

I finished going through your course and really enjoyed it. Your stuff had more meat in the subject matter than all 8 of the books I read by another famous copywriter."

Dale Glaspie

Website Owner, Financial Adviser

"Copywriting is one of those things that needs to be done for every type of web page — whether you do it or someone else does it for you. It will either be words off the top of your head or well-thought-out and strategic copy. It will either merely take up space on the page or will entice visitors to take your products or services seriously. The choice is yours. I made the choice back in 2010 to educate myself about this critical function. I met Karon Thackston that year and started my copywriting journey. What I have learned from her is as valuable as any skill I have in my business."

Christine Cobb

Want to fuel the performance of all your marketing efforts? Let me show you how - step-by-step - in this easy-to-follow copywriting course.

Get it for a one-time price of only $299.

© Marketing Words, Inc.