Are you selling on Amazon with
private labeling, bundling or manufacturing?
Want to rank higher in the Amazon search results & make more sales? This ebook shows you how…
The gold rush is on! Private labelers are putting up product listings on Amazon in droves to cash in on their piece of this billion-dollar prize. Bundlers are developing packaged products and bringing in loads of sales. Manufacturers are adding their products to this vast marketplace in addition to selling on their own sites.
Amazon is a moneymaking machine… and that’s the problem.
With all this competition, can customers even FIND your listings on Amazon?
The more people who find success selling on Amazon, the more crowded this marketplace becomes. That means shoppers have a huge number of options for the same product which makes deciding which one to buy complicated. When customers have too many choices, confusion sets in and that’s never a good thing.
How do you:
- make your products stand out in a seriously overcrowded virtual space where others might be selling the same things you are under a different brand name?
- improve your chances of showing up high in Amazon’s internal search engine and Google?
- tap into the Amazon shopper mindset and appeal to their buying instincts?
- play by Amazon’s rules (and very specific do’s & don’ts) and win?
These days, the competition on Amazon is brutal.
Why spend all that time & money creating a product or bundle then
wimp out on the sales copywriting?
Whether you’re selling an exclusive product you manufactured or you’ve private labeled a product that others are also selling on Amazon, you need listings that position yours as the obvious choice so you make more sales.
I’ve weeded through the Seller Central help pages, had countless conversations with Seller Support and gotten priceless feedback from my Amazon clients that lets me know this method of Amazon copywriting makes a huge difference in their ability to rank higher and sell more.
This is not rocket science. It’s not some over-inflated, off-in-left-field system that requires a MBA to understand. With my direction and a little practice, you’ll find it easy to create Amazon product descriptions that boost your visibility and earn you more money.
It’s quick. It’s easy. It works!
What’s included in Amazon Advantage: Product Listing Strategies to Boost your Sales?
- Time-tested copywriting methods for making your products stand out in the crowd even if others are selling the exact same things.
- How to make more sales and at higher prices.
- Amazon’s list of 4 things you must have to rank well in their internal search engine.
- The tricks and strategies of creating product listings that rank well on Google (despite Amazon’s sometimes conflicting information).
- How to get inside the minds of Amazon shoppers and create compelling descriptions that entice shoppers to buy.
- Real-life examples of products that excel (and some that fall flat on their faces).
- Step-by-step demonstrations of precisely how to implement the method – see it in action right before your eyes.
- Cheat sheets and worksheets to help you nail your product descriptions every time.
- My private process for creating an all-encompassing keyword list that can get you better rankings and seriously more traffic to your listings.
- How to capture attention with engaging product titles.
- How and why to use the Subject Keywords, Target Audience and other keyword features to get you found during “browse” searching.
- The right and wrong way to create features/bullets that work for you instead of sending shoppers packing.
- My unique F.A.C.E. method for determining the length and content of your product descriptions.
- Insiders tips on avoiding common newbie mistakes that can seriously harm your success.
This is not just the “what” of writing for Amazon. You also find out the “why” and “how” so you get a crystal clear picture of exactly what to do to rank higher, get more traffic and sell more products on Amazon.
What Others Say
“Karon, I just read your ‘Amazon Advantage: Product Listing Strategies’ eBook. I must say, it is one of the better books I’ve ever read on any sort of online business. It was easy to follow, clear, concise, and every word was ‘necessary.’ I’ve grown so tired of ‘business’ books filled with fluff and little content. Thank you, I’ll be recommending it to friends and colleagues for sure!” Scott, Amazon Seller
“I just read your book, and I’ve read over 10 books on Amazon FBA and listened to over 50 or 60 podcast as well as listened to about a dozen webinars in the last 3 weeks, and I promise that I’ve learned more from your book on how to put together a good listing than from anything else. Thank you!” Mark Starr, Amazon Seller
“I have been creating bundles on Amazon for a little while and have had success with a few I have listed. But Karon’s ‘Amazon Advantage’ ebook really opened my eyes about how to write better Amazon product listings. What I really like is the examples of real listings and what Karon liked about them and how to also improve on the listings. This will be your best money spent if you’re looking to get into bundling, private labeling or other types of selling on Amazon.” Donald Schaefer – Amazon Seller
“As an Amazon FBA seller I am great at finding products, but writing the copy to “sell” them is a whole different story. I have been creating my own Amazon listings for 5 years now and honestly never put much thought into the descriptions or features list of the product page. My main concern has always been the keywords and the title. After reading Karon’s guide, I now understand the importance of these other areas and what a major impact they can have on product pages as well as some big things I was missing as far as the title and keywords went.
“I learned a key piece of information about the keywords section that I didn’t know (and was a little embarrassed that I didn’t know it). This one tip will save me a whole line in the keyword area. If you are doing your own listings and want them to sell long term, make sure to get this guide and understand the mindset of the wording before you just throw up a page on Amazon.” — Jessica Larrew
“Thank you so much for providing such an amazing book. I have read it in one day and same day I set my amazon seller account. Results : The best visible ranking and index results I got within 24 Hr. I frustrated with Amazon marketing and seller settings, you shown me the correct way, not only the correct way but also practically proved that YOUR SYSTEM DOES WORK 100%, I’M 100% SATISFIED CUSTOMER!” – Samrat Magar
“I am so excited to have found Karon’s Amazon Advantage product description ebook. I’ve been selling on Amazon for a few years and eBay since 2007. To be honest, I never really spent too much time on the product descriptions – I was too worried about getting the correct keywords in my title to drive traffic. Now, I see that getting traffic to your page doesn’t mean anything if you don’t hold them once you’ve gotten them there.
“Karon also took the time to show real listings and how they could be improved upon. To me, this was invaluable. It’s one thing to ‘tell’ how to do something – but, it helps me more to be able to ‘see’ how to do it. If you are currently selling on Amazon or thinking about it – I highly recommend this ebook. It’s definitely a must read if you want to be successful!” — Judy Mick
“We know the competition on Amazon is growing constantly and in order to be successful you need to differentiate yourself from the competition. You could drop your prices, starting the freefall of others that follow suit either with an automated repricer or manually, thus creating dismal profits for you. Or you could use your words! You have a limited amount of space which forces you to choose your words carefully. Giving your titles /bullets/features and product descriptions the task of showing the uniqueness and value of your items. This is exactly what Karon’s book empowers you to do!” — Debra Conrad
“I just finished reviewing an amazing guide written by Karon Thackston titled Amazon Advantage: Product Listing Strategies to Boost Your Sales. I actually wish I would have included all that she’s written in my course! If you already are selling physical products on Amazon or want to, you should get this.” — Dennis Becker
“I think the eBook is wonderful and full of great information one does not typically see from the numerous Amazon Selling Gurus who offer expensive courses, and that seem very reliant on only “Product Selection”. I have adjusted my listings to incorporate much of your advice in; descriptions, bullet points and titles. I think you have sufficiently covered the main points and given great advice for listing optimization. It just seems to cover anything related to empowering your listing. Great eBook for an Engineer with about ZERO copywriting skills.” — Gary VanSickle, Amazon Seller
“I have been selling successfully on Amazon for the past eight years and have written several successful Amazon training courses, yet you can always learn new things.
Karon Thackston’s excellent book, Amazon Advantage – Product Listing Strategies To Boost Your Sales is proof that an old dog CAN learn new tricks. I picked a few of my listings that were slow but steady sellers and applied some of her advice to my listings and keywords, and BAM –sales went up almost overnight. I don’t care how long you have been selling on Amazon, or how good you are –anyone can learn from Amazon Advantage – Product Listing Strategies To Boost Your Sales.” — Skip McGrath, Publisher of The eBay and Amazon Sellers News
“You wrote your ebook for me… well, at least all those like me who need simple explanations, examples and worksheets. I now understand completely about titles, keywords and more that I’d struggled with. I’m excited to work on my bundle listings!” — Rebecca Wilcox, Rolling T Stores
Thank you, Karon. Your research into how Amazon looks at keywords was so insightful. Before I read your book, I was treating Amazon like Google. You should know that when I started in this business, I was told by one or more “gurus” that the only way to be found by customers when creating a new product or bundle was to ask friends of family to leave a review. I decided right away that wasn’t going to be my strategy. Since learning from you, I’ve always had my new products found without ever resulting to soliciting “reviews.” — Sher, SeekBuySell.com
“I have purchased a couple of ebooks that were – let us say – less than and no where near content rich. I went through the ‘Amazon Advantage’ product listing ebook and I am amazed at how much you packed into that document. The quality of the copy is amazing and the value is incredible. I will absolutely recommend you to anyone that I know working towards the goals of listing and selling on Amazon.” – Larry Shaw
As a successful Amazon FBA seller for more than 5 years, I can tell you first-hand the profound impact well written sales copy can have on your product listings. In order to sell on Amazon, your product needs to be FOUND first. For someone like me, who focuses on highly profitable private label and bundled items, this book is pure GOLD! Karon Thackston has put together a well structured guide in Amazon Advantage – Product Listing Strategies to Boost Your Sales. I, admittedly, believed in repeating multiple keywords on the front and back end of my listings . This was wasted space that could have been used for adding new keywords to drive greater traffic to my products. It just goes to show you that no matter what level of selling experience you have, there is always something new to learn! –Pilar Newman
I love this ebook! I have been selling on Amazon for 2 years and it is great to have something so well organised to add to my own process. – Jason Trumpeter
FIVE STARS – Great eBook. There are dozens of useful tips that can be put to use right away on your listings. Well worth the investment. I should make my money back in just a few days of increased sales. In fact, I am so impressed with Karon’s work that I also signed up for her Amazon Product Description Boot Camp. Check it out. – Don Dressel
I’ve bought more than one product from Karon (Marketing Words) and every single time I felt impressed by her professionalism and knowledge. I loved reading the eBooks, watching the videos or using the templates. As a young copywriter, I had a lot to learn from her. Karon delivers what she promises and is generous with her knowledge. I found in her a great mentor and human being and I am very grateful for this! – Cecilia Badea
Your eBook on writing Amazon copy was invaluable when I started my business 2 years ago. I have since sold over a $1MM on Amazon! Thanks! – Len Brown, Amazon Seller
Frequently Asked Questions
I’m an FBA seller on Amazon. Do I need this course?
If you’re only selling products that are already on Amazon, you won’t need this information because you will most likely just tack onto an existing listing. Those who manufacture their own products, private label products or those who create bundles will find the strategies in Amazon Advantage: Product Listing Strategies to Boost your Sales extremely helpful!
What if I’m private labeling the same product as lots of other sellers? Can Amazon Advantage: Product Listing Strategies to Boost your Sales help?
Yes! You’ll discover how to set your product apart from the rest of the pack even if you are all selling the same thing.
I’ve heard that developing a keyword list for Amazon products is vital, but I only seem to find a few keywords when I look. Will Amazon Advantage: Product Listing Strategies to Boost your Sales show me how to find more?
Yes! I’ll walk you through my step-by-step process and show you all the (free!) resources I use to find dozens of keywords that can drive traffic to your product listings.
Will Amazon Advantage: Product Listing Strategies to Boost your Sales show me how to use spreadsheet uploads, add pictures or do other technical stuff?
This e-course is about how to write exceptional titles, bullets and product descriptions so that your listing makes the most sales possible. It doesn’t go into the technical areas related to product listings.
Who is Karon Thackston?
I’ve owned and operated my own full-time copywriting agency, Marketing Words, since 1999. A large portion of the clients we’ve helped increase rankings & sales for are ecommerce sites. Now you can take my hands-on experience with turning so-so ecomm sites into profit-generating machines and apply it to your own site.
In addition to working with ecommerce sites (and many others) I’ve also been a featured speaker at several prominent SEO conferences on the topics of search engine copywriting and ecommerce copywriting.
I’ve used my expertise to help thousands—from individual entrepreneurs to major corporations—grow their online sales and revenue through strategic copywriting, and now I’ll share my “secrets of the trade” with you.
About 80 Pages as an Instant Download in PDF Format
BONUS: Free membership in my private Facebook group where you can ask questions, brainstorm and get the help you need.
Have Questions? Contact us for help.