Email Advantage: How to Write Promotional Emails That Convert

What If Writing Promotional Emails Was Easy?

It is when you follow my step-by-step approach for creating natural-sounding, value-driven messages that convert.

Let’s face it. Email is one of the most profitable sources of revenue online.

Don’t believe me? Here’s proof:

  • 91% of consumers open their email on a daily basis. (Backlinko)
  • 58% of consumers check their email before doing anything else. (Optin Monster)
  • Brands get a return on investment 42 times the amount they invest in email marketing. (Oberlo)

That’s right. For every $1 they spend, they get $42 back. Equally as impressive is that:

  • 76% of email subscribers have made purchases from an email marketing message. (Small Business Chron)

“I know,” you might say, “but writing sales emails just doesn’t work for me.”

It can. You see, I figured out the easy way to write emails. Not just any emails.

Persuasive, promotional emails.

Written in your natural voice.

That promote while providing value to the reader.


Want me to show you how to write sales emails, too? You’ll find my complete collection of strategies in:

Email Advantage: How To Write Promotional Emails That Convert

While I’ve wanted to create a course about email for a couple of years, the issue was that there are so many different types of email a small business person can write. Business correspondence emails, welcome and follow-up emails, nurture sequence emails, and on and on.

So, I narrowed this course down to specifically focus on promotional emails that make money. If that’s what you want to write, Email Advantage is for you!


Email Advantage: 
How to Write Promotional Emails That Convert
Only $97

Here’s What I’ll Show You:

Module 1: The 5 W’s Of Successful Emails


  • How taking just 10 to 15 minutes to do this before you write can significantly boost your results.
  • How to create a focal point for each email that keeps you on track.
  • The one word that allows you to connect personally and directly with your subscribers in every email you send.

Module 2: 6 Proven Email Styles That Drive Conversions


  • The 6 most popular styles of persuasive emails and simple outlines for how to write each one.
  • Short lists of what should be included in each of the 6 email styles. You’ll never have to guess again!
  • Brainstorming ideas to spark your creativity and get you under way, so your customers will find value in every message you send.
  • Examples, examples, and more examples so you can see how other successful emails were written using these 6 styles.
  • The one free resource every email writer should use so you never run out of ideas.

Module 3: Solos Vs. Campaigns: Which Converts Better?


  • The important differences between solos and campaigns that most email writers don’t consider.
  • 5 vital questions you need to answer before deciding which one to send.
  • My specific recommendations for potentially bumping your sales percentage from 14% to 34%.
  • The 4 things most email subscribers do before they buy and why their hesitation is actually a good thing.

Module 4: Finding & Writing In Your Natural Voice


  • The simple 2-step process for discovering your best voice that makes your email copy sound natural and appealing to your readers.
  • The mindset nudge that instantly flips the switch to best voice mode.
  • Your handy checklist to make sure you are prepped and ready to write.

Module 5: How To Write Promotional Emails That Convert


  • My exclusive F.A.C.E. formula for deciding just the right length for every email you write.
  • 6 things not to include (and 7 thing to include) when you write subject lines.
  • Why formatting can be as important as the copy you write and how using it can manipulate your subscriber’s eye to notice vital bits of your copy.
  • What preheaders are and why most emails significantly lose clicks by not using them.
  • My very favorite (and top-performing) copywriting technique and examples of how to use it 3 ways.
  • 3 unique styles of bullet points that capture attention and build your customer’s desire to buy.
  • Proven, enticing phrases that perk up readers and reinforce their attention.
  • How to easily transition to making an offer in a way that’s natural as well as convincing.
  • My 5 favorite ways to close an email that increase the reader’s yearning to click.
  • When to (and when not to) use a P.S. — and 7 clever things to include.
  • The magic of last-call emails and specifically how to use them to jack up your sales.
  • Examples that let you visualize what each segment is about and how to best write yours.

Module 6: Testing & Tracking To Perfect Your Results


  • Why running simple split tests (right inside your email software) is vital to increasing your profits.
  • 47 ideas for things to test that deliver sale-generating results you can easily implement.
Sue Painter

We all know that we sell more through email marketing than any other type of marketing that we do online. Anytime there’s an opportunity to increase my email marketing skills, I know that will translate to money in the bank for me.


Karon Thackston‘s Email Advantage training will help you do just that. The checklist, tracker sheet and the bonus ebook are worth the cost of the program alone! I believe that for this small investment, I will be able to increase my email marketing skills. If you’re looking to do the same I recommend this program for you. - Sue Painter, The Confident Marketer

Email Advantage: 
How to Write Promotional Emails That Convert

Only $97

How Is The Training Delivered?

  • Videos – 6 modules broken into short videos for quick viewing so you can get finished and start making more.
  • MP3 Audio Files - No time to watch videos? No problem! Listen on the go wherever you are. 
  • Slides With Examples PDF – All the email examples from the videos compiled into one handy file with the slide deck. No need to take notes!
  • Worksheet & Tracker – Everything you need to help you walk step-by-step through the process every time you write an email.
  • BONUS EBOOK: “How To Entice With Words” ($29 value) – Struggle with choosing just the right words for your emails? This quick ebook will give you tons of ideas!

About Karon Thackston

Since 1999, I’ve owned and operated Marketing Words, specializing in helping entrepreneurs rank higher, convert better, and sell more.

I’ve been an active affiliate since around 2006, making thousands of dollars every month, winning affiliate contests, and having a ball doing it! And 80% of those promos used persuasive emails.

Finally, I’ve decided to compile all the techniques and processes I use when writing profit-producing emails and share them with you through Email Advantage: How To Write Promotional Emails That Convert.

Frequently Asked Questions About Email Advantage

What kinds of email will you teach me to write in Email Advantage? 

Email Advantage focuses exclusively on how to write promotional (sales) emails. We won’t cover funnels, business emails, follow-up emails, or other types in this training.

I don’t have a very big email list. Is Email Advantage right for me?

Absolutely! Whether you have a tiny or ginormous list, you’ll want to be able to write promotional emails that hit the mark and convert.


I don’t care for those hype-filled emails (with all the yellow highlights and flashing text). Is that what Email Advantage teaches?

Email Advantage teaches you to write in your own natural best voice, using formatting that you choose. Your email copy can be in whatever tone you want.

"There's so much educational babble out there in the online universe. One must think critically regarding what teacher to spend educational dollars on and time with in order to learn. You are one of those to me."Candace Fischer - Small Business Owner

Your Purchase Is Guaranteed

Jump in and get started today! If within 7 days you don't think this course provides any value, you may request a refund.

Email Advantage:

How to Write Promotional Emails That Convert
Only $97

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