Wondering Why Your Marketing Isn’t Hitting Home With Your Audience?
Discover The Secret So Powerful That Harvard University Teaches It
When it comes to marketing that works, there are a few long-held truths:
- People buy from those they know and like. This includes affiliates who promote other people’s products.
- Loyalty – to you personally or your brand – is the lifeblood of any business.
- Conversions happen more quickly when customers can see themselves somehow in the products/services you sell.
What happens when one or all of these don’t exist? Because your audience doesn’t feel a connection to your offers or you, you get ordinary marketing that may leave you frustrated and with lack-luster results.
The fix? Add this one little element to your online marketing and everything changes.
Because Storytelling Lights Up Your Brain
Gregory Berns was lead author of a study at Emory University in Atlanta. During the experiment, his team had students read 30 pages nightly from the novel Pompeii. By administering MRIs before and after the readings, Berns discovered that storytelling evokes an area of your brain that associates what you’re reading with actually doing what you’ve read. In short, stories act like a drug lighting up your brain in positive ways.
Even after the nightly readings stopped, MRIs showed the affects remained in the students’ brains for up to five more days.
Was it a one-time fluke? Nope! For decades, national and international brands have provided storytelling in marketing works.
Storytelling Techniques Saved Procter & Gamble From A Multi-Million Dollar Loss
The original Febreze was unscented and P&G was proud of their new formula that neutralized and absorbed odors. So, their marketing focused entirely on the science behind Febreze.
Sales were horrible!
A team of researchers held in-home interviews to try and find out why. One was with the owner of nine cats. As one researcher got to the point of gagging, he asked the woman what she did about the cat smell.
Cat Owner: “Smell? It’s not a problem.”
Team Member: “Do you smell it now?”
Cat Owner: “No. Isn’t it wonderful that my cats don’t smell?”
Enter Febreze’s “Nose Blind” commercials telling comical stories of homeowners who had gone “blind” to odors in their houses that everybody else could still smell.
That and adding scents to the previously unscented formula did the trick and put Febreze on a profit-generating path.
All The Successful Brands Use Storytelling In Their Marketing
Whether you’ve seen them on their websites, video, TV, social media or somewhere else, you might remember:
- Subaru – Practically all of their TV commercials and print ads include stories that depict everything from their high safety ratings to how pet owners take their dogs with them everywhere.
- Farmer’s Insurance – How funny! Those true stories about the most unusual accidents they have covered will make you laugh out loud.
- Allstate Insurance – It must be a trend for insurance companies to use funny storytelling in their marketing because Allstate’s “Mayhem” ads are hilarious.
- The Pioneer Woman – Ree Drummond – Whether on her blog, TV show, social media or anywhere else, this home cook found her fame by letting us get to know her and her entire ranching family with her stories. That and making delicious, unique meals.
- Star Trek
- U.S. Figure Skating
- Dove Soap
- Edward Jones Investments
- And so many others
How – Exactly – Do You Learn Simple Storytelling Techniques That Sell?
Whether you have your own products/services or you’re an affiliate who promotes other’s products.. just stick with me and I’ll show you how to use stories into a powerful sales tool.
In Storytelling That Sells: Easy Ways to Create & Use Stories That Convert I’ll walk you through simple steps for creating your own brand story or writing/finding other people’s stories to use in your marketing.
Here’s What’s Included In Storytelling That Sells
This course delivers an introduction and six modules in both video and MP3 audio formats.
Module 1 – The Best Stories To Tell Your Audience
Discover the six main types of stories and how they entice and engage customers.
Module 2 – 7 Timeless Storytelling Techniques You Can Use
Explore seven of the most enduring story formats and how you can easily use them to turn your marketing from so-so to spectacular!
Module 3 – Which Storytelling Types Are Most Effective For Your Audience
Not just any stories will do. Watch and see how to uncover which types will catch the attention and build loyalty in your audience.
Module 4 – How To Create A Story That Engages Your Customers
You’ll see how just a few key elements make a story compelling and give you a quick pathway to follow as you create your own brand story or write stories about others.
Module 5 – Which Media To Use To Create Your Stories
Take your pick! Video? Web pages? Blog posts? Social? Email? With all the different types of media available, how do you know which will be best received by your audience? I’ll show you!
Module 6 – Resizing Stories To Fit Different Media
Obviously, a story the length of a blog post won’t fit easily into an email or social post. But what do you keep and what do you ditch? I’ll give you 3 simple considerations that make your decision easy.
- Lots of examples of storytelling in marketing that you can refer to for ideas and inspiration.
- Cheat sheets for each module – no need to scribble notes, just follow along!
- Q&A right inside the course. No Facebook groups to join.
“What I most love about Karon’s products is the way she explains things and the “perfectly clarifying” examples she provides. She seems to understand the questions in my head and delivers answers I can immediately use. That’s why I enjoy being a part of her community. Karon is a caring, good-hearted person, someone I am proud to know.” ~ Mary Morris, - FrontPorchIdeas.com
About Karon Thackston
I've owned my own copywriting agency (MarketingWords.com) for over 20 years where I’ve created numerous courses, taught countless online classes, and spoken at high-profile conferences including Internet Retailer, Search Engine Strategies and Internet Summit.
One thing I'm most proud of is how people describe my teaching style. I don't waste your time or overwhelm you with fluff just to make a course (look) bigger. I teach you what matters in a step-by-step fashion that’s easy to follow – and equip you with skills you can apply immediately to all your web pages for higher conversions and more sales.
Frequently Asked Questions
Q: Who is Storytelling That Sells for? Do I have to have my own products/services?
A: Storytelling That Sells is perfect for course creators, affiliates promoting other people’s products, coaches, online marketers, consultants, copywriters, virtual assistants or almost anyone else.
Q: I don’t have any interesting stories about myself to tell. Will Storytelling That Sells still help me?
A: You bet! Storytelling That Sells isn’t just about telling your story. It also helps you tell other people’s stories.
Q: Do I have to tell stories using video?
A: Not if you don’t want to. These story techniques can be used for pretty much any type of media including video, web pages, email, social media, blog posts, case studies and more.
Order Today And You’ll Receive
“There's so much educational babble out there in the online universe. One must think critically regarding what teacher to spend educational dollars on and time with in order to learn. You are one of those to me.”
~ Candace Fischer, - Small Business Owner
Storytelling is so important that Harvard, Georgetown and Columbia University all offer courses on storytelling in the digital age that cost between $1,000 - $2980!
Your Purchase Is Guaranteed
Jump in and get started today! If within 7 days you don't think this course provides any value, you may request a refund.
"Your resources I can honestly say are fantastic and make so much sense. I bless the day that I came across you on the internet.
~ Rachel Bunger
Storytelling That Sells: Easy Ways to Create & Use Storytelling in Marketing
Ready to boost your likeability, trust, loyalty and conversions? I’ll show you how to take the approach major brands use: creating engaging stories that connect with and convert your customers.
© 2022 Marketing Words | All Rights Reserved