SEO Copywriting Involves Much More than
Shoving Keywords into Text
Using SEO content on your site is one of the 4 primary must-haves
of good search optimization. Search engine spiders (programs
that index your site) only read text.
They can't see images or graphics. They aren't impressed by
pretty colors, they don't watch videos and they can't hear
audio clips. They read your content and they follow your links.
Period.
Excellent organic SEO doesn't happen by accident. In order
to take advantage of the tremendous exposure the engines provide,
you have to structure your pages to meet their criteria. One
of those criteria is that you use SEO copywriting. But there's
more to it than plopping keywords here, there and everywhere.
A SEO Copywriter Does More than Boost Rankings
SEO content writing starts with the title tag and description
tag searchers see in the search engine results pages (SERPs)
and ends with the visitor converting into a buyer on your
website. That means your SEO copywriter must be able to:
- Write a tag set that includes
keywords while also enticing searchers to click to your
site.
- Create headlines that captivate
and encourage visitors to read further down the page.
- Develop natural-sounding SEO copywriting
that gives balanced appeal to the engines and your site
visitors while answering the question, "Why should
visitors buy from you as opposed to every other company
online?"
- Craft an internal linking framework
that helps boost your rankings and give your visitors easy
access to the information they need.
- Make use of up-to-date SEO content
writing techniques without relying on outdated or
questionable tactics.
- Guide you with regard to keyword
selection, navigational structure and other aspects.
- Understand that keywords in
copy are used for more than just search engine optimization.
- Offer proven performance so
you reduce the click-and-leave syndrome and increase your
conversion ratio. Read our testimonials
page.
Search engine copywriting is about more than keywords. It’s
also about people. That’s why hiring Marketing Words
as your SEO copywriter can be one of the smartest things you
do.
By taking the time to understand your search engine goals
and your customers, we create SEO copywriting for you that:
- Is compatible with engines and your
visitors - It supports your goals with any search
engine while making it clear to visitors why they should
buy from you..
- Has strategic keyword placement
- From years of experience in search engine copywriting,
we know where the best places to put keywords are. We’ll
do more than throw keyphrases here and there. We’ll
optimize each page for maximum results.
- Flows - One side effect of
poorly written SEO copywriting is that the message sounds
too repetitive. We’ll ensure the flow of your message
stays natural while including specific keyphrases in your
copy.
- Is the optimal length - Whether
your site is devoted to selling one product or an entire
shopping cart full, we can create SEO copy that’s
just the right length for each page.
Marketing Words is not a full-service search engine optimization
company. We have a very narrow niche: We provide excellent
SEO copywriting that is well balanced to serve the engine
and your site visitors well. You'll also find PPC
copywriting for your paid search campaigns. We’d
be delighted to discuss your site goals for search engine
placement and site sales.
Contact
us today for additional information on optimizing
your site with SEO copywriting so you can take advantage of
more traffic and more sales.
Marketing Words President, Karon Thackston, has shared her expertise
with the readers of Website Magazine, Baby Shop
Magaine and the attendees of Search Engine Strategies,
Search Marketing Expo and more. Find out more here.
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