Conversion Tricks, Amazon Tips, SEO Updates & More

article-roundupLooking for the best articles pertaining to conversions, Amazon FBA, copywriting, SEO and more? This is what I’ve been reading lately. See if these articles help you as much as they’ve helped me. Enjoy!


The Beginner`s Guide to Identifying Leaks in Your Sales Funnel (Crazy Egg)

The Conversion Optimization Tools Your Competition Will Dominate With [AUDIO]  (Audio – Conversion Scientist)


Creating Demand for Products, Services, and Ideas that Have Little to No Existing Search Volume – Whiteboard Friday  (Moz)

Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort (Moz)


Free Return Shipping Could Be Killing Small Businesses (The Selling Family)

How To Launch Amazon Products For Best Results (The Amazing Seller)


Landing Page Copywriting Secrets the Pros Never Share (Unbounce)

Understanding Your Customer’s Story: How one company increased conversion 104% by identifying motivation (Marketing Experiments)


The Advanced Guide to Ecommerce SEO (Free Ebook – BigCommerce)

5 Tradeoffs for Selling on Amazon (Practical Ecommerce)

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Fourth Quarter Ramp Up: Tapping Into the Amazon Toy Goldmine

Have you looked at a calendar lately? It's almost October and that means ecomm & Amazon sellers are scrambling to get their products, pricing and sales strategies in place so they can capitalize on the major profits that come rolling in during November and December. Toys are always a huge seller during the holiday season for obvious reasons, but many Amazon sellers approach this category with a hit-and-miss technique that leaves a lot of profits behind. That's why I caught up with Amazon heavy-hitter, Jessica Larrew, to talk about fourth quarter (Q4), toys and how to drive more revenue … [Read More...]

Getting Inside the Mind of Your Target Audience Leads to More Sales

The minute you began to create your very first advertising piece, you most likely discovered that writing advertising copy isn’t easy. In fact… after hours of staring at a blank computer screen, you probably started talking to yourself: “What am I doing?” “Who am I writing to, anyway?” “Since I don’t know who they are or what they want, I guess I’ll just tell them what I want them to know.” This is a B I G issue that you’ll need to get settled before you’ll be able to create copy that causes your target customers to respond the way you want. So many times people sit down and begin … [Read More...]

Mastering the Art of Writing Sexy Bullet Lists

From short ecommerce product descriptions to enormously long sales letters; ask any copywriter and they'll quickly tell you that bullet points are one of the most valuable tools in their skill set.  Why?  Because they almost always get read. Most people (and many professional copywriters), however, struggle with writing captivating bullet points.  Follow along and I'll show you one quick process for cranking out an endless list of persuasive bullets that will help your copy convert. What's So Special About Bullets? There are two notable features of bullet lists that give them their … [Read More...]

Conversion Tricks, Amazon Tips, SEO Updates & More

Looking for the best articles pertaining to conversions, Amazon FBA, copywriting, SEO and more? This is what I've been reading lately. See if these articles help you as much as they've helped me. Enjoy!     SEO YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine  (Search Engine Land) The Future of SEO: 2015 Ranking Factors Expert Survey Deep Dive (Moz) Conversions Are You Making These Conversion-Killing Mistakes? (Crazy Egg) 6 Exit Overlays That Convert More Than Others (Crazy Egg) Copywriting The Keys to High-Converting, No-Hype, … [Read More...]

Is Amazon Mobile Ruining Your Conversion Rate?

Here's a statistic you might find shocking. Tech Crunch, Internet Retailer, Fortune, Marketing Land and many others have reported that over 60% of Amazon's holiday shoppers used mobile devices. That's a lot of people using the Amazon app or website on smartphones or tablets. As a seller, this is huge because customers don't interact with Amazon mobile the same way they do when shopping via a desktop or laptop computer. Why? Because the: • landscape is different • way the page renders is not the same • order of information is flipped • displayed character counts are … [Read More...]

3 Landing Page Mistakes Guaranteed to Kill Your Conversion Rate

Ask 10 people what a landing page is and you’ll get 10 different answers.  Landing pages are one of the most misunderstood concepts in online marketing that I’ve ever seen.  No wonder these three newbie mistakes keep popping up so regularly on the landing pages I critique. What Is a Landing Page? How do you define the phrase “landing page”?  In the truest sense of the term, it is any page (on your site or someone else’s) where a visitor lands (thus the name) after purposely being sent there from some sort of trigger. So, for example, a landing page could be your Home page where people … [Read More...]

Conversion Tricks, Amazon Tips, SEO Updates & More

Looking for the best articles pertaining to conversions, Amazon FBA, copywriting, SEO and more? This is what I've been reading lately. See if these articles help you as much as they've helped me. Enjoy! SEO How to Estimate the Total Volume and Value of Keywords in a Given Market or Niche - Whiteboard Friday  (Moz) 7 Easy Ways to Stop Wasting Money on PPC Marketing (PPC Essentials) Conversions Landing Page Optimization: Conversion increased 37% by reducing copy (Marketing Experiments) 10 Landing Pages Critiqued for Copywriting Excellence. You Pick the Winner. … [Read More...]

Landing Page Review: Helping the Flow of Bliss Wine Imports

When it comes to ecommerce websites, driving traffic to your site and directing its flow within your pages is critical to your success. These are just two of the elements we draw attention to in this website review. Want one of your web pages to be reviewed? Subscribers of the Marketing Words Newsletter are eligible to enter the monthly drawing and have your page evaluated by our team of pros. Recommendations from Justin Deaville of Receptional Digital Marketing I'm reminded of a truism my brother mentions occasionally when discussing the wine trade (he runs Handford Wines in London). … [Read More...]

Not on Instagram? You’re Missing Out on 300 Million Customers (and Growing!)

What? Another social media site? It's getting to the point where it's hard to keep up. That's exactly what I thought when Sarah Davidson and I were discussing an upcoming, free webinar she will be presenting to my followers on the magic of Instagram. After hearing what she had to say and doing a little research on my own, I was impressed with what Instagram offers. After seeing firsthand the often dismal results Facebook page posts (free or paid) can bring, I wondered if Instagram might offer a better alternative. I'll let Sarah take it from here and explain some of the greatest features of … [Read More...]

Amazon Changes Title Character Counts & Rules For Kitchen Sellers

Did you know that … • Amazon has an extensive list of do's and don'ts when it comes to creating product listings? • Amazon does not apply the same restrictions to every category? • Amazon provides Style Guides (also called Inventory Templates) that outline the specifics of what you can and can't do when writing titles, bullets/features and product description copy? (And many other restrictions.) • Many sellers are breaking the rules without knowing it? According to Amazon, these chronic violations have caused the e-commerce giant to roll out some serious changes. I've had several … [Read More...]