5 Google Videos you Should Watch Before you Write Another Word

The search engines are changing on a regular basis. While information about the changes is made public, frankly most people don’t see it because they are too busy, don’t know where to look or they don’t realize anything new has taken place.

While I was on the Google YouTube channel the other day, I found several videos that answer common questions I get. These have great advice about different aspects of writing content/copy and, in my opinion, should be viewed before you write another word.

All of them are short (under 10-minutes each) so it won’t take you long. Once you’re done, if you have questions, leave them below.

How can content be ranked if there aren’t many links to it?

Matt says, in these instances, Google pretty much depends on the text on the page. One thing Google looks at is quality including keyword use. “It doesn’t really help you to keep repeating a keyword over and over and over again. In fact, at some point we might view that as keyword stuffing and then the page would do less well.”

Will backlinks lose their importance in ranking?

Backlinks still have many, many years left in them, according to Matt. For the most part, people care about the quality of the content on a particular page (the one that they landed on). Over time, Matt speculates that backlinks will become a little less important.

How can small sites become popular?

In three words? Do. It. Better. Matt says it’s going to be hard at first (that goes without saying) and recommends that you focus on one niche at first and cover it really well. Remember the old saying, “Fast, Good, Cheap: Pick any two?” It’s true! If you want it fast and good, it won’t be cheap. If you want it fast and cheap, it won’t be good.

Thin content with little or no added value

First and foremost, don’t use doorway pages. Using content that is identical with only slight differences (changing the city or the color, etc.) equates to thin content. These are typically found with ecommerce sites, affiliate sites and some service-based sites that have multiple locations.

How does Google handle duplicate content?

Duplicate content does happen legitimately sometimes. Every instance doesn’t mean it is spam. And, unless it’s an extreme circumstance, Google doesn’t “penalize” sites for duplicate content. What they do is group the dup pages together and show one page then crowd (filter) the other ones out. Duplicate content is not really treated as spam.

Another good source of information about duplicate content is this article from KISS Metrics.

writing-with-keywordsWant more in-depth, easy-to-understand info about writing with keywords? There’s a course for that! Let me show you my 5-step process for creating Penguin- and Hummingbird-friendly copy.
 
 

Send to Kindle

Please share this post with your friends.

Pinterest
  • Email






Web Page Review: Web Design Firm Gets SEO/Conversion Pointers

It was a unique experience for a group of web designers and copywriters to review a site about web design and copywriting. Sometimes it’s easier to spot areas of improvement on other’s sites ;)  The recommendations made for Words & Images could easily be applied to many other types of sites as well so read on to see what nuggets you might pick up. Suggestions from Kurt Scholle, WebsiteSuccessCourse.com I’ll go easy. We’re in the same business and I’m guilty of some of the things I’d like to see you fix on this site. (My new sites for my company and blog are coming soon!) My … [Read More...]

Are You Still Doing Content Marketing the Old-School Way?

I've been getting lots of questions about article marketing that revolve around old-school practices that some people are still using (yikes!). Got 14 minutes? Find out how article marketing morphed into content marketing and the 5 most important things to remember when making the switch. Click here to find out more about the Panda content guidelines I mentioned in this video. The Intentional Marketing series is here. Have questions? Leave them below. … [Read More...]

Top 10 Article Roundup for July 2, 2014

I'm regularly asked what blogs and newsletters I read so here's a list of some of the articles and videos I've found interesting and helpful over the last week. Enjoy! If you're in the US, I hope you have an awesome 4th of July holiday this weekend. I will! Six Steps for Writing Simple Copy That Sells - Copyblogger Three Ways to Promote Content - Wordtracker How Carefully Pinpointing Customer Anxiety Led to a 78% Increase in Conversions - Marketing Experiments Google Drops Profile Photos, Google+ Circle Count from Authorship in Search Results - Search Engine Land How Content … [Read More...]

Web Page Review: Ecommerce Site – Shaver Spares

After spending some time on the home page of Shaver Spares, the panel came up with several recommendations (individually) to improve the search engine rankings, conversions and overall marketing success of this ecommerce store. If you're a subscriber of my Marketing Words Newsletter you have the opportunity to submit one page of your site into a monthly drawing. (Just reply to the newsletter with the exact URL you want entered.) Each month’s winner gets their page reviewed by my team of experts who offer insights, suggestions and point out issues that might require fixing in an effort to … [Read More...]

Are You Asking These Useless Questions about SEO Copywriting?

The questions seem to repeat themselves: "What 'killer' words must I use in my copy?" "How long does my copy need to be?" "What keyword-density ratio do I need to use?" Truth be told, it's not about any "killer" words, the length of the copy or magic keyword densities. Those things aren't the problem. The problem is, most copywriters and website owners are asking the wrong questions. Instead of: "What 'killer' words must I use in my copy?" Ask: "What language will appeal to my specific target customers?" There are no one-size-fits-all words for copywriting. Even the king of such … [Read More...]

The Curse of Ecommerce Resellers: Lack of Differentiation

During a recent copywriting consulting call with a new client, we discussed her primary concern: having good traffic, but no sales. I've seen this a thousand times before. Usually, what I find is a site filled with content that is chock-full of keyphrases and sounds stupidly repetitive. The solution is easy: Write natural-sounding, persuasive SEO copy that entices customers to buy. But this client's site didn't fit the stereotype. The home-page copy needed some work, but it wasn't awful. The category and sub-category pages had no copy at all that needed to be fixed. The product descriptions … [Read More...]

Web Page Review: Ecommerce Site – Beacon’s Glow

After spending some time on the home page of Beacon’s Glow, the panel came up with several recommendations (individually) to improve the search engine rankings, conversions and overall marketing success of this ecommerce store. Subscribers of my Marketing Words Newsletter get the chance to submit one page of their site into a monthly drawing. (Just reply to the newsletter with the exact URL you want entered.) Each month’s winner gets their page reviewed by my team of experts who offer insights, suggestions and point out issues that might require fixing in an effort to bring about … [Read More...]

Are Your Forms Killing Your Lead Generation Efforts?

Above the fold; in a lightbox; at the end of your blog post; on your landing page. The list of “must-have” opt-in form locations seems to get longer every passing year. In an effort to build your prospect list, you diligently comply. But are all those forms doing their job? Or is poor form design hampering your efforts? Reduce the Friction It’s probably beneficial to know your prospect’s zip code, or the number of employees he has, or his annual revenue. For every piece of information you request, though, your reader stops to think, “Do I really want this company to have those … [Read More...]

Setting up Joint Ventures Increases Profits

From Coca-Cola to Dell computers, just about every major company in the world has benefited from joint venturing. You can, too! Got six minutes? Find out the up side of JVs and what to look for in a joint venture partner to get maximum success. … [Read More...]

Testing & Tweaking Boost Sales & Save You Money

If you’re one of those people who is “not into testing,” you’re missing out on a lot of information that could make you more sales, reduce expenses and boost your business in ways you haven’t thought about. Contrary to popular belief, basic testing doesn’t have to be hard. Even simple measures can pay off big time. Got five minutes? Watch the video. Resources Mentioned in the Video Marketing Words: Website copywriting, landing pages, social media posts, ecommerce copywriting, PPC ads, online marketing consulting and more. Aweber - List management service with split-testing … [Read More...]