Looking for the best articles pertaining to conversions, Amazon FBA, copywriting, SEO and more? This is what I’ve been reading lately. See if these articles help you as much as they’ve helped me. Enjoy!
Selling On Amazon
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There I was – stuck, staring at my computer screen and gritting my teeth. "All these calculators are virtually the same. All calculators add, subtract, divide and multiply.” I huffed, “How am I supposed to write different copy for 25 calculators that are all pretty much identical?" Ever been there? Ever had several catalog or ecommerce descriptions or pages of copy to write that deal with products that are the same, but different? What's the biggest problem? Knowing how to identify those all-important differences! Strategy #1 - Create a List of Methods Used Before One way to get … [Read More...]
These days nutritional supplements are a dime a dozen. It seems every company has their own brand of a variety of products. What makes one different/better than the other has to be communicated clearly through design and copy in order to convert visitors into buyers. That's what the panel focused on when giving advice to one Swiss supplement manufacturer. Would you like a page from your site reviewed? As a subscriber to my monthly Marketing Words Newsletter, you can submit one page of your site into our monthly drawing. (Just reply to the newsletter with the exact URL you want.) If you are … [Read More...]
Practically everybody has dreams of earning a bit of media coverage and being flooded with business. Unfortunately, that's easier said than done. The main reason most press releases fail is because they are self-promotional. Promotional copy is the cardinal sin of press releases. Reporters want news, not advertisements, so before you begin to write, pick up an industry journal or two, read through a couple of newspaper articles that pertain to your occupation and take some notes. 1. No First or Second Person - Notice how all the news is written in third person (they, she, them, etc.)? … [Read More...]
I must admit: I'm star struck. I ran across Sally Hogshead about a year or two ago and have gobbled up everything she has to say. I've always been fascinated by human behavior so Sally's first book "Fascinate: Your 7 Triggers to Persuasion and Captivation" naturally caught my attention. (My triggers are prestige and power, by the way.) I originally bought the book because I thought it would help with my copywriting business. (And it has!) Understanding consumer behavior is vital to writing copy and content that motivates and entices others to take action. I was excited to discover that I … [Read More...]
Even if you've only been paying attention halfway, you've probably noticed a huge surge in talk about selling on Amazon or a program called Amazon FBA recently. That's because Amazon gives individuals and companies a massive, global marketplace to sell to with very low entry fees. There's little wonder that droves of people are rushing to find out all they can. Did you know… • Statsita.com reported that Amazon has 164 million visitors quarterly in the United States alone. • Comscore named Amazon as the most popular site in Europe. • USA Today placed Amazon as number six on its "10 … [Read More...]
Selling artistic products can be a challenge. Much of what brings a site visitor to the point of purchase is sheer personal taste. That's what made this particular web page review so interesting. Subscribers of my Marketing Words Newsletter get the chance to enter their sites into a monthly drawing for a review. (Just reply to the newsletter with the exact URL you want entered.) Each month’s winner gets reviewed by my team of experts who offer ideas and point out issues that might require fixing in an effort to bring about improvements. See what the panel of experts had to say about this … [Read More...]
Truth be told, storytelling isn't a new marketing technique. It's been in place for decades. As pointed out in an AdWeek article, "You think you're being all clever and original with your brand storytelling. In fact, you're not. From Shakespeare to Spielberg to Soderbergh, there are really only seven different types of stories, an Advertising Week panel hosted by TBWA suggested on Wednesday. The challenge becomes finding which one best suits your brand, and then telling it skillfully, believably and—if you're going to invite consumers to join in the story—extremely carefully." The masters … [Read More...]
I've had my fair share of conversations with ecommerce site owners. The two issues that seem to always come up during the course of our discussions are search engine optimization (SEO) and sales. Frankly, some get it and some just don't. Truthfully, most of what you read online regarding SEO and conversions is outdated misinformation that has simply been repeated (inaccurately most of the time) from someone else. There are precious few actual authorities that you should follow. This is one reason so many ecommerce sites have a hard-fought battle when it comes to getting rankings and … [Read More...]
By Karon Thackston © 2014, All Rights Reserved Have you noticed the evolution? If you've been paying attention the last few years, you have seen a progression that started with search engine optimization which led to website optimization and finally to conversion optimization. Each has focused on priming your web pages to produce optimal performance in one area or another (search, visitor experience/usability or conversions). What's at the center of all of these? Copy. Words. Text. Whether you're looking to rank higher on the search engines or sell more/get more leads, good copy on … [Read More...]
Here's a list of some of the most interesting articles and videos I've found recently. Enjoy! 4 Tips for Creating an Effective Call to Action - Site Tuners The Psychology of Landing Page Videos - Unbounce Persona-lizing the In-Store Retail Experience [Infographic] - Get Elastic Small Tweaks that can Have a Big Impact on Your Web Form Conversions - Crazy Egg How to Optimize Your Older Blog Content for Long-Tail Conversions - Unbounce A/B Testing: Product page testing increases conversion 78% - Marketing Experiments 7 Things You’re Doing Wrong on Your Landing Pages and How … [Read More...]