An Introvert’s Guide to Feeling More Fascinating

turtleWhen I read this true story from Sally Hogshead’s How to Fascinate team, I knew it was something I wanted to share with you. As marketers, we often feel we have to be outrageously forward in order to succeed. That’s simply not so. In an effort to help introverts see their enormous value, I bring you one woman’s realization courtesy of (and reprinted with permission from) the How to Fascinate Blog.

A quick introduction from Sally Hogshead:

A little over a year ago, a young woman walked into our office for a job interview.  She wasn’t outgoing and bubbly. In fact, she almost didn’t make eye contact with me. She was cautious and private.

Yet while she wasn’t outgoing and bubbly, her hidden brilliance shone through.

She listened carefully. She answered questions simply and insightfully (reflecting the prep work she’d done about the company). This young lady is different than anyone on our team. Yet she’s treasured not in spite of her differences, but specifically because of them.

You might already know her. She interacts with you on social media, she helps respond to your questions, and she creates posts here on the blog. She’s our content manager, and we love her.

When she showed me this piece of writing, I asked her to share it with you here. (Do you know an introvert or have one on your team? Pass this post on to them.)

Personalities who have Mystique, Alert, or Trust as their primary personality Advantage are often self-described introverts. They’re the ones who listen before speaking. The ones who put substance before style. We need them, because they see all the details we’d otherwise miss.

In this unusually revealing story, she shows us what it’s like inside the mind and heart of an introvert. And, she describes how she overcame that feeling to tap into her most valuable self. I want to thank her for helping me see how an introvert can feel more fascinating. 

“Be like everyone else, or you’ll never be anything.”

That’s the line I bought into for the first half of my life. Growing up I always felt like something was missing. Why did making an emotional connection come so easily for others, and was such a struggle for me? Being an analytical thinker I decided to make a list of my personality traits. And you know what?

The more I wrote them down, the worse I felt.

The list included things such as: quiet, thoughtful, careful. Those descriptions didn’t seem that bad at first – until I compared them to every job listing I sent in my resume for. It seemed like every company was looking for an “out-of-the-box thinker” or a “passionate people person.” And those things just weren’t me.

Every personality assessment told me what I already knew.

I tried to figure out what the true difference was between being an extrovert and an introvert.

I took assessment after assessment to figure out something new about myself. All I learned was what I already knew. I was an introvert. I have trouble with small talk. I don’t connect quickly with others. I wasn’t a good fit for any of the jobs I was interested in.

Every assessment, every awkward party, every uncomfortable interview reinforced the same conclusion: If I didn’t learn how to be like everyone else, I would never be anything.

Until I learned how the world sees me.

That’s when I stumbled across a job application for Fascinate, Inc. I wasn’t sure how far I would get in the interview process but I decided to give it a try.

Then I saw the first requirement to apply: taking the Fascination Advantage assessment.

Immediately I was filled with panic. Great. Another personality assessment, and it’s going to tell me the same thing every other test has. It’s going to tell me my personality isn’t what they’re looking for.

But something different happened. I didn’t get a generic “You are an introvert,” cookie-cutter response. It didn’t tell me I was an “INTJ.” It told me I was The Detective. It told me how the world sees me.

The Detective.

After taking the Fascination Advantage assessment, I was amazed at how much thought had gone into the report. And I was amazed that there were 48 other personality profiles that had just as much thought put into them. But most importantly, it told me that I had a unique set of skills that were a core differentiator above my competition.

specialty-objectives

I spent a long time pouring over the information. Finally, I had found an assessment that didn’t just tell me what I was. It told me how I could be valuable to those around me.  I wasn’t being told to be like everyone else.

I learned that I had distinct advantages that I could bring to a team – to a company. My analytical thinking and calm demeanor could be an essential asset to the personalities that I had always tried to mimic. A balance. And when I went to my interview, I learned that my top two advantages had been specifically requested for the position I was applying for.

Alert is the language of details.

Mystique is the language of listening.

So what does it all mean?

It means that there isn’t one advantage that’s better than the others (like we’ve always been led to believe). But there are some that are better for you.

Unlock these advantages, and you’ll become the most valuable you.

Don’t let other people put you inside a “one size fits all” box. Your personality is custom crafted to deliver maximum value.

You just have to be willing to discover what those differences are.

~ A quiet member of Team Fascinate

 

Send to Kindle

Please share this post with your friends.

Pinterest
  • Email






6 Major Brands that Need a PPC Message Matching Overhaul

When searching online, I constantly find myself shaking my head and chuckling at the major brands who suffer from PPC message mismatch. If there's one thing that has held true for pay-per-click (PPC) ads since their inception, it's that the focus has to be laser tight. Any wiggle room typically results in confused customers who shrug their shoulders and click away. Message match starts with the search query typed into Google (or Bing or any search engine). To convert well, your ads should mirror the search string as closely as possible. With the tools available in Google AdWords, Facebook … [Read More...]

Bringing Back “Un-loyal” Customers Through Email Marketing

From Karon: It's a rare occasion when I allow a guest to post to the Marketing Words blog. Truthfully, most people who ask simply don't have anything original to say. I am pleased, however, to say that marketing/user experience expert Holly Cordner is the exception. Pay attention folks. Holly can help you get your email subscribers active again. Take it away Holly! We all have customers who’ve become “un-loyal” for one reason or another. Perhaps they used to subscribe to your service but have let their subscription lapse in recent months. Maybe they made several purchases from your website … [Read More...]

Amazon Bundling Strategies For Greater Profits This Holiday Season

With the Amazon marketplace getting more crowded by the day, finding ways to separate yourself from the legions of other sellers can be a bit frustrating. Frequently, people think of private labeling products and that's certainly a great way to go. This strategy will take some time and a bit of cash, however. If you're looking for a simpler way to develop a totally unique product, bundling can be a quick way to cash in on some serious holiday sales this year. As I explain in my "Amazon Advantage: Product Listing Strategies To Boost Your Sales" digital book, writing Amazon listings is … [Read More...]

Branding Yourself in 3 Words or Less

From over 25 years of experience in marketing, copywriting, conversions and online business, I can easily tell you that one of the most difficult tasks for people when it comes to marketing is defining their differences. In fact, at Marketing Words, we have a questionnaire all new clients are asked to complete. Among others, it contains the question, "What is the single most important unique competitive advantage (UCA) you offer?" What answer do we see above all others? None. Nothing. It is left blank. Or a question mark is inserted in the space. That's because the quest to … [Read More...]

Conversion Tricks, Amazon Tips, SEO Goodness & More

Looking for the best articles pertaining to conversions, Amazon FBA, copywriting, SEO and more? This is what I've been reading lately. See if these articles help you as much as they've helped me. Enjoy! SEO Google Rewrites Quality-Rating Guide: What You Need To Know (The SEM Post) Google How To Snippets And Cooking With Semantics (SEO By The Sea) Selling On Amazon How To Track Multiple Purchase Costs For Amazon Inventory (Jessica Larrew) Thrifting For Profit Podcast – Amazon Seller Central Secrets (Debra Conrad) Ecommerce Men vs Women: How They Shop Online [Infographic] … [Read More...]

Web Page Review: Public Library Faces Above-The-Fold Issues

Sometimes we tend to view our own websites as if everyone who visits will understand what we've done and how to find what they need. As this local, public library finds out, taking into consideration who your audience is, what they want and where you position your information can be paramount. Would you like a page from your site reviewed? As a subscriber to my monthly Marketing Words Newsletter, you can submit one page of your site into our monthly drawing. (Just reply to the newsletter with the exact URL you want.) If you are selected the team will provide detailed feedback and … [Read More...]

5 Little-Known Facts About Keywords & Amazon Product Listings That Could Hinder Your Success

Lately I feel like a broken record. It seems the more people I talk with, the more times I hear, "I didn't know that" when it comes to keyword-related facts about Amazon product listings. Most people are making this way harder than it has to be. In fact, many are seriously wasting space by not following what Amazon clearly lays out in the Seller Central Help section. Let's take a few minutes to go over some specifics from Amazon so you can start benefiting from the right way to use keywords. Not using keywords correctly in your product listing copy and not having them formatted the right … [Read More...]

Unlocking The Magic Of Pinterest To Drive Ecommerce Sales This Holiday Season

Did you know… • 81% of U.S. online consumers say they trust information & advice on Pinterest (BlogHer.com) • The average order placed by Pinterest shoppers is $169, almost double that of Facebook and almost 2.5 times higher than Twitter (RichRelevance) • 69% of online consumers who visit Pinterest have purchased an item they found on the site (Bizrate) • 20% of referrals to e-commerce sites from social sites are from Pinterest (Econsultancy) • Between January 2013 and January 2014, mobile transactions through Pinterest went up 77.62%, mobile revenue has gone up 224.1% and average … [Read More...]

New Google Updates, Amazon Holiday Sales, Conversion Boosts & More

Looking for the best articles pertaining to conversions, Amazon FBA, copywriting, SEO and more? This is what I've been reading lately. See if these articles help you as much as they've helped me. Enjoy! SEO New Panda Update Targets Thin Content Google Penguin Algorithm Update Content Quality Score: Google's Best Kept Secret For Rankings How Google is Connecting Keyword Relevance to Websites Selling On Amazon 7 Tips for Selling Board Games on Amazon or Ebay Podcast: Write Better Amazon Product Pages 5 Mistakes That Will Kill Your Amazon Holiday … [Read More...]

Ecommerce Product Description Writing Driving You Nuts? Here are 6 Ways To Describe Almost Anything

There I was – stuck, staring at my computer screen and gritting my teeth. "All these calculators are virtually the same. All calculators add, subtract, divide and multiply.” I huffed, “How am I supposed to write different copy for 25 calculators that are all pretty much identical?" Ever been there? Ever had several catalog or ecommerce descriptions or pages of copy to write that deal with products that are the same, but different? What's the biggest problem? Knowing how to identify those all-important differences! Strategy #1 - Create a List of Methods Used Before One way to get … [Read More...]