Conversion Tricks, Amazon Tips, SEO Updates & More

tablet-tips-tricksLooking for the best articles pertaining to conversions, Amazon FBA, copywriting, SEO and more? This is what I’ve been reading lately. See if these articles help you as much as they’ve helped me. Enjoy!




YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine  (Search Engine Land)

The Future of SEO: 2015 Ranking Factors Expert Survey Deep Dive (Moz)


Are You Making These Conversion-Killing Mistakes? (Crazy Egg)

6 Exit Overlays That Convert More Than Others (Crazy Egg)


The Keys to High-Converting, No-Hype, No-BS Copy  (Crazy Egg)

6 Open-Ended Questions That’ll Transform Your Landing Page Copy (And Your Business)  (Unbounce)

Selling on Amazon

Is Amazon Mobile Ruining Your Conversion Rate?(Marketing Words)

What to Do If Your Amazon Account is Suspended (Skip McGrath)


The Art of the Email Sign-up: 18 Dos and Don’ts (Get Elastic)

Ecommerce Website Design for Different Buying Styles  (Hubspot)

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Is Amazon Mobile Ruining Your Conversion Rate?

Here's a statistic you might find shocking. Tech Crunch, Internet Retailer, Fortune, Marketing Land and many others have reported that over 60% of Amazon's holiday shoppers used mobile devices. That's a lot of people using the Amazon app or website on smartphones or tablets. As a seller, this is huge because customers don't interact with Amazon mobile the same way they do when shopping via a desktop or laptop computer. Why? Because the: • landscape is different • way the page renders is not the same • order of information is flipped • displayed character counts are … [Read More...]

3 Landing Page Mistakes Guaranteed to Kill Your Conversion Rate

Ask 10 people what a landing page is and you’ll get 10 different answers.  Landing pages are one of the most misunderstood concepts in online marketing that I’ve ever seen.  No wonder these three newbie mistakes keep popping up so regularly on the landing pages I critique. What Is a Landing Page? How do you define the phrase “landing page”?  In the truest sense of the term, it is any page (on your site or someone else’s) where a visitor lands (thus the name) after purposely being sent there from some sort of trigger. So, for example, a landing page could be your Home page where people … [Read More...]

Conversion Tricks, Amazon Tips, SEO Updates & More

Looking for the best articles pertaining to conversions, Amazon FBA, copywriting, SEO and more? This is what I've been reading lately. See if these articles help you as much as they've helped me. Enjoy! SEO How to Estimate the Total Volume and Value of Keywords in a Given Market or Niche - Whiteboard Friday  (Moz) 7 Easy Ways to Stop Wasting Money on PPC Marketing (PPC Essentials) Conversions Landing Page Optimization: Conversion increased 37% by reducing copy (Marketing Experiments) 10 Landing Pages Critiqued for Copywriting Excellence. You Pick the Winner. … [Read More...]

Landing Page Review: Helping the Flow of Bliss Wine Imports

When it comes to ecommerce websites, driving traffic to your site and directing its flow within your pages is critical to your success. These are just two of the elements we draw attention to in this website review. Want one of your web pages to be reviewed? Subscribers of the Marketing Words Newsletter are eligible to enter the monthly drawing and have your page evaluated by our team of pros. Recommendations from Justin Deaville of Receptional Digital Marketing I'm reminded of a truism my brother mentions occasionally when discussing the wine trade (he runs Handford Wines in London). … [Read More...]

Not on Instagram? You’re Missing Out on 300 Million Customers (and Growing!)

What? Another social media site? It's getting to the point where it's hard to keep up. That's exactly what I thought when Sarah Davidson and I were discussing an upcoming, free webinar she will be presenting to my followers on the magic of Instagram. After hearing what she had to say and doing a little research on my own, I was impressed with what Instagram offers. After seeing firsthand the often dismal results Facebook page posts (free or paid) can bring, I wondered if Instagram might offer a better alternative. I'll let Sarah take it from here and explain some of the greatest features of … [Read More...]

Amazon Changes Title Character Counts & Rules For Kitchen Sellers

Did you know that … • Amazon has an extensive list of do's and don'ts when it comes to creating product listings? • Amazon does not apply the same restrictions to every category? • Amazon provides Style Guides (also called Inventory Templates) that outline the specifics of what you can and can't do when writing titles, bullets/features and product description copy? (And many other restrictions.) • Many sellers are breaking the rules without knowing it? According to Amazon, these chronic violations have caused the e-commerce giant to roll out some serious changes. I've had several … [Read More...]

3 Deadly (and Common) Mistakes Sellers Make With Their Amazon Listings

You only have to write so many product listings before you start to see a pattern. That's how it has been at Marketing Words over the last few years. I thought it would be helpful to outline some of the most common (and crippling) mistakes we've seen when it comes to writing your listing and using keywords. Mistake #1: Not Using Keywords Correctly Amazon isn't like Google. With Google, there is a certain amount of repetition of keywords and phrases. On Amazon, however, you do not need to repeat keywords throughout your listing. Because they don't understand this, many sellers are ruining … [Read More...]

Conversion Tricks, Amazon Tips, SEO Updates & More

Looking for the best articles pertaining to conversions, Amazon FBA, copywriting, SEO and more? This is what I've been reading lately. See if these articles help you as much as they've helped me. Enjoy! SEO The Quality Update: Google Confirms Changing How Quality Is Assessed, Resulting In Rankings Shake-Up (Search Engine Land) How Google May Classify Sites as Low Quality Sites (SEO by the Sea) Conversions What a 173% Increase in Clickthrough Can Teach You About Subscribers (Marketing Experiements) Optimizing Your Landing Pages for Different Sources of Traffic (Crazy … [Read More...]

Determining Your Target Audience and Delivering What They Want

Building an email list. Promoting your ecommerce store. Branding your B2B service company. Selling products on Amazon. Regardless of what you're doing online, the foundation of your success will be in your ability to determine what your target customers want and how best to give it to them. Sound easy? From my experience, this is one of the biggest hurdles companies face, which means most are taking a stab in the dark and simply guessing about their customers. And that's a real shame that could be costing them dearly. Think about it this way: I walk up to you and ask you to do me a favor. … [Read More...]

5 Tips that Boost Sales and Search Rankings for Ecommerce Sites

I've had my fair share of conversations with ecommerce site owners. The two issues that seem to always come up during the course of our discussions are search engine optimization (SEO) and sales. Frankly, some get it and some just don't. Truthfully, most of what you read online regarding SEO and conversions is outdated misinformation that has simply been repeated (inaccurately most of the time) from someone else. There are precious few actual authorities that you should follow. This is one reason so many ecommerce sites have a hard-fought battle when it comes to getting rankings and … [Read More...]