If you own an ecommerce site, you’ll want to pick up a copy of my “Ecommerce Copywriting” ebook (published by Wordtracker). It will walk you through how to use category and other pages as landing pages (among many other things!).
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About once a month, my team of experts and I get together and thoroughly pick apart a web page from one of my Marketing Words Newsletter subscribers. (With the site owner's permission (and blessing), of course.) The goal is to offer extensive ways to improve rankings and conversions. During the process, you can also look over our shoulders at techniques that may help bolster the performance of your site, too. This month's candidate is Jean of Best Move Forward.com. As a reminder, the expert panel does not discuss the page we are critiquing. Each of us looks over the page and … [Read More...]
Here's the Problem/Solution/Proof video I mentioned when reviewing the Franken Signs copy. If you found this post valuable, others might, too. Please share (below) on your favorite social media sites. Thanks! … [Read More...]
Why is it that some people are wildly and effortlessly successful at different aspects of marketing while others have to fight for every inch of ground they gain? Could it be that the phrase "natural-born __________" applies to the various elements of online marketing just like everything else? As someone who is fascinated by consumer and human behavior, I'm always intrigued by how much our God-given abilities come into play with our business lives. If you're like most people, you were told by your parents or loved ones that you could do anything you set your mind to. And I don't doubt … [Read More...]
If you found this post valuable, others might, too. Please share (below) on your favorite social media sites. Thanks! … [Read More...]
It takes some guts to submit your website for public critique, so I always extend my sincere thanks to those who offer up their work for my group of pros to pick apart in the name of improvement. We all recognize how hard it is to design & optimize a site that works well and also that everyone has their own opinions. With that said, each of us took a look at the home page not following any particular criteria. We've given our honest feedback on how we believe the site can be improved. The professionals commenting on this site have not seen what the others have written. Pay close … [Read More...]
Guest Post Compliments of Lou Bortone I’ll be the first to admit that I’ve got some phobias. I’m afraid of heights (Acrophobia), and I’m not so keen on closed-in spaces. One phobia I have been able to conquer, however, is Videophobia. Now, I’m not sure that’s even a real phobia, but I know a lot of us suffer from it! After talking with hundreds of entrepreneurs about their video fears, I’ve identified the five most common video phobias, and how to eliminate them. See if you recognize any of these videophobia types: 1. Paula Procrastinator Poor Paula could have … [Read More...]
This has to be one of the most frequent questions I get asked about writing website copy. I can understand why. It seems everywhere you look there is different advice about how many words/pages it takes to sell a widget. When you lay out all the different pieces to the puzzle, however, it gets easier to make a decision. People First… Everything Else Second The primary goal of any piece of copy is to persuade the reader/watcher to take the action you want them to take. Everything else - including search engine optimization - comes second (or third or fourth). After all, there … [Read More...]
The resources I mentioned in the video are: NAMS - Novice to Advanced Marketing System WordTracker Keyword Tool: Free version, or trial version If you found this post valuable, others might, too. Please share (below) on your favorite social media sites. Thanks! … [Read More...]
When most people set out to write PPC ads, they simply lay fingers to keyboard and begin to rattle off whatever they want to tell customers. If it fits into the allotted space, the ad copy is uploaded and run without too much thought. I've always been astonished that PPC copywriting takes place with such a nonchalant attitude, considering how vitally important it is. After all, if you can't get people to click your ads, nothing else you do will matter. Your campaign will come to a grinding halt. One of the most overlooked elements in writing PPC ads is the audience. While you hear … [Read More...]
One of my favorite promotional techniques is the use of webinars. I find that actually showing people what they can learn and do works significantly better than telling them in many cases. It's always nice to hear from the attendees of the webinars about the successes they had while using the tips they implemented. When online marketer Geoff Hoff and I ran into each other at the last NAMS conference, he pulled me to the side to tell me he was on a recent webinar of mine. He went on to say that he'd seen good improvements using one particular strategy I taught. I asked him if he'd be … [Read More...]