If someone from Google called you on the phone and asked you to sign over 100% control of your prospects and customers to them, you’d laugh in their face.
Yet, countless website owners do just that by only relying on Google to provide traffic to their sites. I can’t tell you how many cries for help I get every month from people who have lost all their traffic due to yet another Google update and don’t know what to do. They’ve willingly given the search giant 100% control of their destinies.
I beg you to stop!
Yes, search engine optimization should absolutely be a PART of your marketing plan, but it shouldn’t be your ENTIRE marketing plan. In this video, I’ll discuss the dangers of hanging all your hopes on search and what steps to take to start your own in-house, self-contained marketing plan that puts YOU in 100% control.
Diversify where your traffic comes from.
Build a list and focus on growing it every week. My favorite tool for list management is Aweber.
Use social media, email marketing, blogging, guest blogging and more in addition to SEO. I manage my social media with Hootsuite.
Create a marketing plan that you control 100%.
Develop a strategy for what and where you’ll promote your site. Some will be free, some will be paid. Marketing Words offers marketing consulting services where we can help you create and implement a plan like this.
Keep up with current SEO practices.
If you found this post valuable, others might, too. Please share (below) on your favorite social media sites. Thanks!
Please share this post with your friends.
I had the pleasure recently of being interviewed by Stacey Myers about search engine changes, SEO copywriting and keyword optimization. Find out how all of this impacts your site. We discussed: The various Google changes and what they mean. Outdated SEO myths people still get trapped by. Tips for writing search engine copywriting with Google’s latest updates in mind. Why Google keeps making changes and how it benefits you. My suggestions for doing keyword research the new way. My opinion about SEO plugins and how best to use them. And more. At around 30 minutes, … [Read More...]
It happens with practically every PPC campaign. Clickthrough rates (CTR) are lower than expected and people start to panic. Amazingly, most begin to scramble around tweaking bid amounts, adjusting geo-modifiers and the like. The most obvious of fixes, however, usually gets overlooked… your ad copy. Think about it. The success or failure of your entire PPC campaign depends largely on the ads you run. If no one clicks your ads, it won't matter how hard you worked on everything else. All your effort will be for nothing. The ad copy is what sets your entire campaign in motion. Scrap the … [Read More...]
If there is one thing that most website owners struggle with it is differentiating their businesses from the competition. This was one of the issues my team of web experts identified when we reviewed our latest winner: a custom horse wear site. The design, copy and conversion elements we pointed out to the owner wouldn't take long to fix, but could make a huge difference in her site's performance. Follow along as we point out trouble zones and identify possible solutions. Take notes… if your site is making these same mistakes, it might be time for a tune up. From Kurt Scholle, … [Read More...]
I've known Jill Whalen of HighRankings.com since 2003. What started as a business relationship quickly grew into a friendship that I still enjoy today. While it wasn't exactly what I expected, I wasn't completely shocked when she made the announcement just last week that she was leaving SEO. Jill - unquestionably one of the pioneers of SEO and creator of the term "SEO copywriting" - has been undergoing some progressive changes over the last two years. All of her shenanigans have caused those close to her to ask the question "Who are you and what have you done with Jill?" Now, as she … [Read More...]
Depending on who you ask, the top 10 list of the nation's highest converting ecommerce websites changes. What doesn't change, however, is what all these sites have in common that make them so successful. Let's take a look. As we do, make yourself a list and compare it to your own ecomm site. The sites we'll be discussing are: Disney Store Zappos Best Buy #1 - Unique Competitive Advantage (UCA) Sometimes called a USP (unique selling proposition), the UCA is something unique you offer that answers the question, "Why should I buy from you?" You could get most of … [Read More...]
As far back as I can remember (circa 1999), search engine copywriters have been told to use keywords as often as possible. According to most, proper optimization of a page involved things like writing for keyword density ratios, including keyphrases in every file name, every page name and every tag… at least once. The common way of thinking for a decade or longer was the more keywords you could work into a page, the better your rankings would be. Early on in the life of Google, that was pretty much true. But, since the release of all the animals in the Google zoo (Panda, Penguin and … [Read More...]
Every now and then I come across an interesting landing page that provides an opportunity for learning. When I was introduced to this one, I immediately saw several things that caused me to stop and take notice. Let me share my observations with you so you can compare this PPC ad/landing page combo with what you're doing. Here's the PPC ad that lead me to the landing page. 1. The Offer - Start with the basics. Do people actually want what you're advertising? If the offer isn't appealing, it doesn't matter how good your ad or landing page copy is. Is this free idea book … [Read More...]
With every new Google update or change, I hear people screaming that they are sick and tired of depending strictly on Google for their traffic. Frankly, it's a dangerous practice because your sole source of traffic can be taken away as quick as a hiccup. Ready to start diversifying where your traffic comes from, but aren't sure how? This video will get you headed in the right direction. Steps to Building a Self-Contained Marketing System 1. Build Your List - Don't ever put all your eggs into one basket. You always need elements of your marketing plan that YOU control and that … [Read More...]
When you're working in a highly competitive market (such as website hosting and design), it is imperative that you differentiate your products/services from the rest. Left without any guidance, people who view all services to be the same will default to price and/or recommendations from friends to make their buying decisions. With this month's web page review, our panel of experts advise the owner of a hosting company on how to make his home page better. Want your web page reviewed? Become a subscriber of the Marketing Words Newsletter and you can enter yours into the drawing. From … [Read More...]
Just a few days ago, Google held a press conference, in the garage where the search engine first started, to announce its new algorithm. "Hummingbird" (so-named because the new system is precise and fast) is not an update like Panda and Penguin. It is actually a whole new algorithm… a new way for Google to index and rank the pages that appear in its search engine results pages (SERPs). What shocked many people is that Google has actually been running this new algorithm for about a month without telling anyone. What's Hummingbird All About? While I noticed some changes in the search … [Read More...]