7 Strategies for Creating Captivating Social Posts that Drive Traffic

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The C in the FACE Formula for Copywriting

How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to decide how much to write so your copy converts better. This week's video explains the "C" in the F.A.C.E. formula. Click to watch the video now. View the rest of this 4-part series: Watch the "F" video Watch the "A" video Watch the "E" video … [Read More...]

“A” in the FACE Copywriting Formula

How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to decide how much to write so your copy converts better. This week's video explains the "A" in the F.A.C.E. formula and shows you several ways to apply it to your copy. View the rest of this 4-part series: Watch the "F" video Watch the "C" video Watch the "E" video … [Read More...]

The Most Harmful Amazon FBA Sourcing Decision You Could Ever Make

Did you know that a toy on Amazon ranked 10,000 today could have been ranked 500,000 yesterday? All it takes is one sale. Just one. One sale of that toy on Amazon could change the sales rank drastically overnight. Would you buy a toy ranked 10,000 on Amazon to resell? Would you buy a book ranked 500,000 to resell? I know there are lots of other factors at play in how you might answer that question, but my point in asking it is to get you to look at the sales rank. You view a toy ranked 10, 000 much differently than one ranked 500,000, right? Yet every day many, many Amazon sellers are … [Read More...]

Have You Optimized All 12 Zones of Your Amazon Product Pages?

I met Lisa Suttora about two years ago through a friend and have continued to be impressed by the depth and scope of her knowledge when it comes to selling on Amazon. When she originally outlined the 12 zones of every Amazon product page that need to be optimized, I took notice. I knew this was something every manufacturer, private labeler, and ecomm site manager who is on Amazon (or wants to be) should know, so I asked Lisa if she had some time to talk with me in detail about the zones. She said, "Yes!" In case you are unfamiliar with her, Lisa Suttora is an Amazon and Ecommerce marketing … [Read More...]

“F” in the FACE Formula for Determining Copywriting Length

How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to decide how much to write so your copy converts better. Check out this new video where I explain the "F" in the F.A.C.E. formula and show you several ways to apply it to your copy. View the rest of this 4-part series: Watch the "A" video Watch the "C" video Watch the "E" video … [Read More...]

“Super Adjectives” Boost the Power of Your Copy

Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers' minds in a single bound. Adjectives are boring, but Super Adjectives impress, inspire, and convince your customers more effectively. Look at these examples to see what I mean: Before Great Top for Hot Summer Days When it's hot outside, this top will help keep you cool. Made of cool nylon, you'll … [Read More...]

“Super Verbs” Add Power & Persuasion to Your Copy

Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by amping up the quality of verbs you use. Verbs show action, and the way you describe that motion can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can conjure emotions and visual imagery in the hearts and minds of your readers? Sure, "run" and "hustle" both indicate that someone is moving fast. But "run" is a dull, ordinary verb while "hustle" evokes definite images in your reader's mind. Hadn't really thought about it? You should! You can … [Read More...]

The #1 Factor in Google & Amazon SEO Has Been Right Under Your Nose All Along

Backlinks. Coding. Navigation structure. Images. Listen in on any conversation about SEO (whether for Google or Amazon) and you'll likely hear mention of all these elements and more. Regardless of which analogy you choose (a recipe with many ingredients, a puzzle with many pieces…), SEO on any level is a complex creature. There is one aspect, however, that outweighs the others. It probably won't surprise you that the #1 factor (in my opinion and others') is content. Words have always been the core of SEO for two primary reasons. First, the entire basis of SEO is keywords. 'Nuff said. … [Read More...]

How to Get Amazon to Pay for Your Destroyed Inventory

Have you ever heard of Elaine Heney? I got an email from her a little while back. She wanted to discuss how her methods of getting reimbursements from Amazon had landed her over $6,100 that she didn't even know she was owed. That got my attention! Her process is so simple that I asked her to share part of it with you so you could see: 1. That Amazon isn't always diligent about getting reimbursements to sellers for destroyed items. 2. That you may very well be owed a good deal of cash for inventory that Amazon has destroyed for one reason or another. 3. That you may also have money … [Read More...]

7 Types of Keywords to Consider When Doing Research

People think differently. Because not everyone calls the same products by the same names or searches for what they need with the same thought process, omitting keywords from your research (and thus losing potential traffic) is a common mistake. The 7 types of keywords below will give you some ideas for researching keywords that you might not have thought about in the past. When you test them (and you should constantly test keywords), you may just find they offer a brand-new source of qualified traffic for your web pages and Amazon listings. Information-Gathering Keywords There is a … [Read More...]