Portfolio
Below you'll find a small collection of copywriting projects we've completed for clients. Please also check the Testimonials page for additional information and screenshots. Ready to add your success story to our lineup? Contact us today with the details of your project. Click the links to open each section.
Travel
Summer Feet had a remarkable service offering truly unique Maine bike tours. However, their website copy didn’t convey the benefits customers could expect and wasn’t optimized well for the search engines. Thanks to Marketing Words… “We noticed a 20% increase in visits due and a 16% increase in the number of catalog requests. We also had significant increases in page views (traffic) of up to 45% on two of our most important pages without any increase in our PPC spending.”
Kiawah Island is a high-end community that needed a writer who could capture the essence of this area in articles for its Insights newsletter. No doubt one of the most gorgeous regions in the world, Kiawah Island, SC, offers luxury residences for those who want to vacation or live full time. Both homeowners and those seeking property have been pleased with the addition of the pieces to the publication which is distributed quarterly.
Cruise Vacation Center – who was working through an agency – was getting a fairly good number of bookings from its site. However, it lacked the excitement to get visitors daydreaming about taking their next cruise. After rewriting the copy, sales tripled!
Who wouldn't want to rent a luxury condo in Maui, Hawaii? The property was fabulous, but the site wasn't converting visitors into booking guests until Marketing Words revitalized the copy to paint a mental image of escaping to Paradise.
When Monticello Villa approached Marketing Words, they were hoping to improve bookings of their rental villa in Jamaica. After the addition of new SEO copy to their site, Monticello has gone from not being listed in the top 50 to #14 and climbing for several targeted keyphrases.
Pets
After opening her own veterinary clinic in Columbia, SC, Dr. Wendi Lilly-Bare wanted to offer a way for locals to quickly find her practice. She approached Marketing Words to create SEO copy for her site to let people know why they should choose Pet Friends over other vets in the area. With an emotional tone and natural search engine copywriting practices, we were able to develop copy that hooked readers and search engines alike.
Splash and Dash for Dogs needed copy that explained how their proprietary recurring revenue system was an exceptional fit for dog groomers. That was accomplished in spades using benefit-focused text that spoke directly to the salon owner.
Ecommerce
If you're a woman who is tired of paying premium prices for mineral makeup, Ocean Mist Cosmetics has good news for you. It was our job to deliver the message that quality mineral cosmetics don't have to cost an obnoxious amount of money. Focusing on the differentiating factors that make Ocean Mist stand apart from the competition, we highlighted their exclusive line made from pure ingredients and without preservatives that might potentially harm your skin.
Promotional Products Group sells promotional advertising products (such as writing pens, mouse pads, t-shirts and the like). While customers most definitely need to see the products themselves, Promotional Products Group understands that high search engine rankings cannot be achieved with graphics alone. That's why they turned to Marketing Words, Inc. for help with search engine copywriting.
Signature Pins offers custom designed lapel pins (as the name suggests). While graphics of the pins are a necessity on the site, strong copy is also vital to overcome sales objections, clearly state the benefits of buying from Signature Pins, and to achieve high search engine positioning. Copywriting from Marketing Words, Inc. accomplished all three goals!
By simply stating the biggest benefits Legal Home Forms offered its customers, we were able to help them grow their real estate forms business. Clearly outlining everything that was included with a purchase and weaving search engine keywords throughout the copy allowed Legal Home Forms to increase sales and search engine rankings.
Entertainment.com (the coupon book people) needed professional help with creating search engine optimized (SEO) copy for their revised website. Like most other ecommerce sites, this one required a talent for crafting short copy that communicated quickly and effectively.
Manufacturers of the original Wind Spinner, Woodstream produces gorgeous garden décor that is sold online via their family of sites and though dealers/retailers. Over the years, Marketing Words has provided SEO ecommerce copy and well as Amazon product descriptions to contribute to their success their sites and third-party sales.
Wholesalers USA understands the value of developing copy that is both user- and search engine-friendly. That's why they enlisted the help of Marketing Words when revamping their glass tiles & gems website. In order to reduce their PPC spend and increase organic listings for their two most sought-after keyphrases, they had to have professional copywriting help. Almost immediately upon uploading the new copy; traffic improved, rankings improve and sales increased.
With a complete redesign on the table and a goal of boosting search rankings and lackluster conversions, Marvolus turned to Marketing Words. After providing SEO ecommerce copywriting and consulting services, the end result has exceeded expectations.
Associations
The American Boating Association needed a way to connect better with site visitors as well as explain the enormous number of unique membership benefits to prospective members in an organized manner. The new copy helped accomplish these goals along with aiding in their quest for higher search engine rankings.
Services
Cornerstone Retaining Walls, Inc. needed to show their target audience how they were different and better than their competition. They also needed excellent search engine positioning in order to bring in business from out-of-state companies. With new, targeted, search engine copywriting they accomplished all their goals!
Forecast Watch wanted to present the various applications of its service in a clear way to the different members of its target audience. By segmenting the copy to highlight the benefits Forecast Watch offered each group, the message was made clear.
ProviderWatch.com offers daycare providers a way to verify whether parents are bad daycare payment risks or if they have been involved in a childcare collection. Because theirs was such a unique service, they needed help clarifying their message to their audience as well as archiving good search engine rankings. The results were amazing!
Health / Fitness
When you're located on the other side of the world (literally), it's difficult to stay up on marketing practices around the globe. Xtend-Life supplements company in New Zealand needed a copywriting agency that could research, communicate with and help build a customer base in the United States. Through ecommerce copy, Amazon product descriptions and landing pages, we have proudly contributed to achieving this ongoing goal.
Think getting fit takes a long time? “Not so,” says FitIn42. The developers of this unique fitness system wanted help communicating the benefits and effectiveness of their program that promises to get any person of any age in shape in just 42 days. The results? Repeatedly sold-out sessions in nearly every city they visited.
FitMetabolism in Calgary, Ontario Canada wasn't sure what to do with their website. In the previous 12 months prior to their site overhaul, they received about two viable leads from their online presence. “The day the new copy went live on our site, our team felt a renewed sense of pride in how we serve our customers.” Since that time, FitMetabolism's rankings and leads have significantly increased.
Oathealth.com offers an exclusive formula of powerful oat bran that helps reduce bad LDL cholesterol among other things. They needed a way to better help their site visitors understand just how special this product is. Through PPC landing pages and website copy, we've been able to accomplish these goals. Read Matt's testimonial.
Marketing
Landmark Creations VP, Stephanie Wichterman wrote, “My biggest hurdle is creating copy that will both grab the visitors’ attention and be ‘keyword’ saturated.” That’s where Marketing Words, Inc. took over. The end result was a complete transformation of their site from one with a simple list of features and products to truly customer-oriented experience. And with professional SEO copywriting, their search engine rankings greatly improved! Read Landmark's testimonial.
Ministries
As a small congregation in a tiny town, Springvale Baptist wanted to not only attract those within their community, but also use their site as a means to share information with members. Copy and consulting from Marketing Words helped them accomplish both goals.
Proactive Parents wanted to better communicate how they help families in distress live peacefully long-term. The previous copy focused primarily on the ministry. We changed that approach and developed content to help site visitors envision how loving, trusting and God-centered their families can be.
At the Proactive Parenting Initiative, we are so thankful for the work that Karon Thackston and Marketing Words did in revising our website. We are now getting more web traffic than before and we attribute that to Karon's skill in using the right words or phrases that draw attention to our services.
Jamie Murphy
President/Founder of the Proactive Parenting Initiative
www.proactiveparents.org
See the video on the glass gems page of the Wholesalers USA site.
See the video on the glass tiles page of the Wholesalers USA site.
See the video on the Nail Superstore site.