Video Marketing Stats
Affluent consumers prefer video and search to other digital advertising formats, as 41% of affluent online shoppers reported to eMarketer that they took an action after seeing one of these two ad formats. – Emarketer
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188.7 million people in the US watched 46 billion online content videos in September 2013. The average American spent more than 20 hours watching online video. – Comscore
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Visitors who view product videos are 85% more likely to buy than visitors who do not. – Internet Retailer
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Internet video traffic will be 69% of all global consumer Internet traffic in 2017. – Cisco
If you’ve ever tried to play the role of “script writer” you know the challenges that come with developing concepts and narration for marketing videos. Before you ever get to the copywriting stage for your website videos, you have to first decide:
- the concept of the video
- which direction to take
- what tone to use
- the details needed in the message
- the length (usually 1-3 minutes)
- and many other factors
Only then can you write a video that communicates with your precise target audience to get the results you’re looking for in under 2 minutes. That’s a tall order, but one we gladly accept and excel at.
Video copywriting is available for:
- reinforcing your branding
- speeding the buying process through FAQs
- boosting loyalty with customer service
- increasing conversions through sales & promotions
- building a vocal following with social media
- relationship marketing with targeted greetings
- increasing ecommerce sales with product demos/info
- and so much more
The rate for video script writing is $175/minute.
Video is the fastest-growing medium online today and is showing no signs of stopping. When you’re ready to get onboard with a professional package of conceptualizing and copywriting, contact us today to get started.
