Driving Traffic to Your Site Without Google

With every new Google update or change, I hear people screaming that they are sick and tired of depending strictly on Google for their traffic.  Frankly, it’s a dangerous practice because your sole source of traffic can be taken away as quick as a hiccup.

Ready to start diversifying where your traffic comes from, but aren’t sure how? This video will get you headed in the right direction.

Steps to Building a Self-Contained Marketing System

1. Build Your List – Don’t ever put all your eggs into one basket. You always need elements of your marketing plan that YOU control and that cannot be taken away from you. Building your own in-house list is the first step.

2. Email Marketing – Once you get people on your list that want to hear from you regularly, develop a series of email messages that offer them the information, product announcements, sales/specials and more that they need to keep coming back.

3. Social Media – Get people talking and sharing your stuff! When people tell their friends what they like, those friends take them seriously. You want that kind of persuasion on your side.

4. Blogging – You don’t have to be able to write to have a blog. There are all sorts of content types you can use.  Pictures, simple videos, reports, podcasts, etc. Stop putting it off and start a blog today.

Previous articles about building traffic without Google:

How to Build Targeted Traffic without Google: Part 1

How to Build Targeted Traffic without Google: Part 2

How to Build Targeted Traffic without Google: Part 3

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About Karon Thackston

For over 25 years, web & SEO copywriter Karon Thackston has created optimized copy and content that has increased conversions & search rankings. Find out more about Karon on Google+.

Comments

  1. Totally agree Karen…I’m currently creating a new e-course to drip feed content to new subscribers coming from my blog and YT videos instead of relying on Google.
    Herman recently posted..How to Create A YouTube Account In Less Than 3 MinutesMy Profile

  2. Yes sir! Over the years SEO has gotten less and less “controllable.” I understand Google’s position completely. If I owned a search engine, I wouldn’t want people to be able to manipulate the listings either. I get it. But web businesses need a reliable source(s) of traffic that can’t be taken away on a whim. You are smart to do what you’re doing.

    I can’t tell you how many consulting clients I’ve gotten in the last 3 weeks because people have never built an in-house marketing system. They’ve depended on Google their whole business life and now they are left high and dry. A shame.
    Karon Thackston recently posted..Web Page Review: Why Should I Choose You? (CRF Printing)My Profile

  3. Hello, Karen,
    I wanted to ask your opinion on whether or not news releases should be added to this list? I know that they were very popular in the past but recently have read that links contained within them are not advantageous for a website.
    We submit news releases quite often (making sure to not include any additional backlinks in them). After a period of time we copy them over to our site as an informational category for our customers (http://www.beaconsglow.com/articles.asp?ID=262). We have also wondered as well whether these should have a link pointing to the news release company that published our news releases?
    Thanks for sharing your thoughts! Excellent presentation by the way. . .

    Many thanks,
    Brenda

    • Hi Brenda! IF you are actually getting some results from your press releases, then yes. They could be included. This list is absolutely not all-inclusive. However, what I find most often is that companies do not have newsworthy information to share. Rather they have self-promotional information that nobody picks up and republishes, or that no reporter contacts you about to include in his/her story.

      If the press releases are actually bringing you media coverage and/or visitors that convert into customers, go ahead. Nine times out of 10, this is not the case. There is no sense (in my opinion) in creating content that doesn’t provide any benefit to you.

      And, yes, you need to be very careful about including links in press releases. A few months ago Google included press releases and over-syndicated articles on its list of linking schemes.
      Karon Thackston recently posted..Want to Know Your Unique Competitive Advantage? Buy Some ToothpasteMy Profile

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