Want your Amazon listings to convert better, but aren’t sure what else to do? In this short video, I show you several copywriting tips for making the title and bullets more persuasive. You’ll see me turn a so-so listing into a conversion-worthy product page that connects with shoppers and converts them … [Read More...]
How to Build Multiple Streams of Income That Produce Every Month
Have you been concerned about all your revenue coming from a single source? Are you tired of doing all the work yourself and are looking for passive income ideas? In this conversation with super-smart … [Read More...]
Top 12 Tips for Creating Amazon Listings that Outsell the Competition
You’ve got an awesome product. Your images are spot on. But, although you’ve done your best, your keyword research and copy are just falling flat. In this video, I outline my 12 top tips that the Marketing Words’ … [Read More...]
How to Make an FAQ Page That Generates Sales
The Frequently Asked Questions (FAQ) page is a standard addition to almost any site. It usually lists questions customers ask on a regular basis along with the answers to those questions. But what befuddles me is … [Read More...]
Multiple Streams of Income Are Vital for Small Business Survival
I’ve seen it happen too many times. Online businesspeople get tunnel vision and – before you know it – all their revenue is coming from a single source. That’s a dangerous place to find yourself! Years ago, … [Read More...]
Clearing the Confusion About Amazon Keyword Optimization
Of all the questions I get pertaining to writing Amazon product listings, the majority are about keyword research and optimization. I’m not the only one. My friends at Seller Labs constantly field questions about … [Read More...]
4 Ways to Leverage the Power of Conversational Copywriting
Way back in 1999, a business was born: Marketing Words. While a few other freelance copywriters and companies were online in those early days, most had not yet grasped the essence of the Net. One of the smart … [Read More...]
Amazon Shared FBA Seller Info With Massachusetts Tax Authorities
When I first read the news story about this on CNBC, I was truly taken aback. I’ve thought for some time now that the states would not continue to miss out on the billions (or trillions) of dollars of tax revenue … [Read More...]
I Have Great Products, So Why Aren’t They Selling?
As an Amazon seller, it is critical that you find in-demand, unique items that customers want to buy on a regular basis. After all, without products you have nothing to sell. Liquidation, wholesale, arbitrage, … [Read More...]
How to Write & Optimize Amazon Product Listings for Rankings & Sales
For years, people have compared Amazon and Google. While there have been similarities in the past, I’ve seen them increase in recent months. As the now-dominant search engine began its quest to becoming the number 1 … [Read More...]
7 Expert Tips for Writing Bullet Points That Sell
What are the two most-read sections of any piece of copy? The title and the bullets. This is one reason why almost all e-commerce content management systems (CMSs), as well as online e-tail giant Amazon, include … [Read More...]
Want More Persuasive Copywriting? Use Your 5 Senses
In its most basic form, persuasive copywriting is, among other things, the art of conveying a message in writing for the purpose of enticing someone to do something. This is especially true when writing descriptive … [Read More...]
Top 17 Blog Posts of 2017
After clicking through all the posts on the Marketing Words blog during 2017, here are the top 17 that were without a doubt the most popular! Here’s to your success! #17 – The Simple 7-Step Process for Writing … [Read More...]
Understanding and Optimizing Sponsored Product Ads
A little while back, I invited Seller Labs’ Edward “PPC Ed” Ruffin to join me during a webinar to share some exceptional information about getting the best results from Amazon Sponsored Products Ads (SPAs). Ed’s … [Read More...]
The Simple 7-Step Process for Writing Enticing Product Descriptions
If you want a challenge, try writing ecommerce product descriptions. Within a typical 60 to 80 words, you must concisely convey the benefits and selling points of your product plus include search engine keyphrases … [Read More...]