What gets people's interest? I've been reading Sally Hogshead's book "Fascinate: Your 7 Triggers to Persuasion and Captivation" and it has been very enlightening. What gets (and keeps) people's attention is fascination. Sally walks through 7 forms of fascination that intrigue individuals for one reason … [Read More...]
Free Amazon Tools, Resources & Coupon Codes Every Seller Needs
If you’ve been selling on Amazon for over a day you know that getting all the tools and resources you need to make more money in less time can be a bit expensive. That’s exactly why this list of free Amazon tools, … [Read More...]
4th Quarter Strategies for Selling More on eBay This Holiday
Already? Can you believe it? Fourth quarter is just a few weeks away, so now is the perfect time to crank up the volume on your holiday sales plan. A simple review of several elements in your eBay account can give … [Read More...]
Irrelevant Keywords Could Crash Your Amazon Conversion Rate
It was February 3, 2016. Before this landmark date, Amazon restricted sellers to a total of 50 characters for each of five fields (a total of 250 characters) for search terms. (And we might be on the way back to … [Read More...]
Amazon Keywords: Is the 250-Character Search Term Limit Real?
The Amazon community has been all abuzz for weeks over the supposed 250-character limit. I, however, have been noticeably quiet about this topic because there has been so much conflicting information from a huge … [Read More...]
7 Work-Life Balance Tips to Keep Entrepreneurs Sane
I hear it all the time. In the beginning, entrepreneurs have wonderful imaginings about working for themselves. You know … do a little business, wash a load of clothes. Do a little business, go meet a friend for … [Read More...]
Amazon Review “How To”: Easy Steps for Getting More Customer Reviews
If you take a look at the recent history of Amazon product reviews, you might think the online retailer is targeting sellers in an attempt to prevent them from getting reviews. First incentivized reviews were … [Read More...]
What Do Amazon Private Label, Wholesale, & Mining for Gold Have in Common?
Imagine, if you will, a wildly successful gold miner who has spent months (perhaps even years) refining his technique and has become well trained and experienced in all the intricacies of gold mining, from necessary … [Read More...]
End the Amazon Summer Selling Slump With a Profit-Pulling Back-to-School Strategy
I see so many Amazon sellers complaining every year about the huge summer slowdown. It seems sales take quite a dive in lots of different categories. However, my bud Jessica Larrew of The Selling Family knows … [Read More...]
How to Easily Test & Tweak Amazon Titles for Maximum Results
Writing Amazon titles can be a traumatic experience for some people. Even those with a good amount of expertise with writing copy can struggle with this all-important element. It only makes sense that — once the … [Read More...]
3 Rookie Mistakes Almost Everyone Makes With Social Media
How many times have you said one of the following about social media? “It’s a waste of time.” “I’ve never gotten a good response from Twitter/Facebook/LinkedIn/Google+/etc.” “I tweet and nobody … [Read More...]
Amazon Secret Shopper: Examining the Mindset & Buying Decisions of Actual Customers (Freezer Bins)
"K" is a professional businesswoman who leads a busy life. Once she's finally decided to take action, she tends to put things off and then make fairly quick decisions about what she wants. She shops a lot using the … [Read More...]
Building an Email List Designed to Convert
I often get asked, "During your 18 years in online business, what's the one area that you wish you had paid more attention to?" My answer comes immediately: Building an email list! I waited way too long to start … [Read More...]
Amazon Optimization: 10 Quick Tests to Improve Rankings, Traffic & Sales
I get questions all the time about the best ways to create Amazon titles, bullets, and descriptions as well as what to include in the Search Terms section. "I want the most effective listing right off the bat" (or … [Read More...]
How to Create an Impressive Ebook the Cheap & Easy Way
While I was at a women's business mastermind event a couple of months ago, a few of the ladies were talking about private label rights (PLR) content and that's when a lightbulb went off! But hold on … I'm getting … [Read More...]