If you're looking for your blog to produce a steady stream of leads and sales passively, including evergreen content is a genius move. Why? Because, while other styles of blog posts may eventually become outdated, evergreen blog posts typically won't (although they may require a slight bit of tweaking from … [Read More...]
4th Quarter Countdown: Boosting Amazon Holiday Sales
It’s not even Black Friday yet, but savvy Amazon sellers have been in planning-and-execution mode for months. Have you forgotten anything while gearing up for the biggest profit-generating season of the year? My … [Read More...]
How to Get Optimal Conversions Through A/B Split Testing
If you're reading this post, chances are pretty good that you operate/run: Websites (WordPress or other) Amazon stores Shopify stores eBay stores Facebook pages Google AdWords campaigns … [Read More...]
Amazon Review Request Emails Might Not Help Much With These Types of Products
As I was having a conversation with a seller the other day, an interesting thought tickled my gray matter as the discussion turned to review request emails. "I need review request emails, right?" "They are not … [Read More...]
How to Create a Persuasive Product/Service Comparison Chart in WordPress
Put your customer hat on while you read this blog post, OK? When you are clicking around the 'Net, looking for a product or service, do you find a comparison chart helpful when making a decision? I'm betting you … [Read More...]
How to Fix Your Amazon Listing for Higher Rankings & More Sales
A call for help came from a new member in my private Facebook group for Amazon sellers. After donning my superhero cape, I swooped in to offer some suggestions that this member could use to figure out what was going … [Read More...]
How to Drive Traffic From Non-Clickable Links in Instagram Posts
I'll confess, I don't quite get Instagram. I feel trapped. I can hardly go anywhere (except on sponsored grams or links in profiles). Because there are so few clickable links on Instagram, the only thing … [Read More...]
Amazon May Have Lost Your Backend Keywords
A few weeks ago, Amazon made a low-key but potentially hazardous change to the backend keywords (Search Terms) fields. Supposedly, steps were taken to safeguard your keywords, but we have been contacted by clients … [Read More...]
Fourth Quarter Ramp Up: Tapping Into the Amazon Toy Goldmine
Have you looked at a calendar lately? It's almost 4th quarter and that means ecomm & Amazon sellers are scrambling to get their products, pricing and sales strategies in place so they can capitalize on the major … [Read More...]
The Unsexy but Highly Profitable Practice of Repeatable Processes
I admire Cindy Bidar. Do you know her? Cindy’s unique ability to break down complex systems into simple, easy-to-implement lists is nothing short of amazing. What difference do checklists or templates … [Read More...]
7 Expert Tips for Writing Bullet Points That Sell
What are the two most-read sections of any piece of copy? The title and the bullets. This is one reason why almost all e-commerce content management systems (CMSs), as well as online e-tail giant Amazon, include … [Read More...]
I Have Great Products, So Why Aren’t They Selling?
As an Amazon seller, it is critical that you find in-demand, unique items that customers want to buy on a regular basis. After all, without products you have nothing to sell. Liquidation, wholesale, arbitrage, … [Read More...]
How to Write & Optimize Amazon Product Listings for Rankings & Sales
For years, people have compared Amazon and Google. While there have been similarities in the past, I’ve seen them increase in recent months. As the now-dominant search engine began its quest to becoming the number 1 … [Read More...]
Persuasive Writing for Blogs & Websites Depends on These Words
What makes persuasive copywriting persuasive? Have you ever thought about that? To a lot of people, persuasion equals hype. But it doesn't have to. You can see what I mean here. Which one do you find more … [Read More...]
How to Monetize a Blog Post: 5 Proven Ways
One of the most-common questions when it comes to blog posts is "How can I make money blogging?" Let me offer you some suggestions about how to monetize a blog post with these 5 proven ways. As a note, … [Read More...]