I did a poll recently in my private Facebook group. The question was something like "Which part of creating Amazon listings stresses you out the most?" Of the title, bullets, description, and keywords, the majority answered that the description was where they hit a wall. That really surprised me. One … [Read More...]
Branding Strategy: Using Marketing Persona Development to Increase Engagement 5X
When it comes to implementing your branding strategy, you typically put a lot of work into the collection of data, including persona development. Frequently, however, that data doesn’t seem to filter all the way … [Read More...]
Avoid Amazon Review Warnings: How To Get Amazon Reviews Legally
As an Amazon seller, few things will stop your heart quicker than an email telling you your account has been suspended. After you stare at the message for a few seconds as if it had you hypnotized, a cold shiver … [Read More...]
Are You Setting Goals or Just Making Wishes?
As a New Year unfolds, much of the world will participate in a long-standing tradition: setting goals and making resolutions. Using clichés like "plan your work and work your plan" we'll march off with … [Read More...]
How To Use Customer Personas To Boost Your Marketing Results
Customer personas (or client profiles, marketing personas, buyer avatars, or whatever you choose to call them) are living, breathing, growing documents that give a representation of your customers. Without a … [Read More...]
How to Promote Amazon Products Offsite to Increase Traffic & Sales
Have you heard (or said) these complaints about selling with Amazon FBA? "My competitor's listing doesn't rank very well, but they make way more sales than I do." "I'm spending a lot on Amazon PPC, but just not … [Read More...]
Descriptive Copywriting Examples: How to Create Imagery With Words
A picture is worth a thousand words. Eh… maybe. It depends on the picture. And where the picture is located. And what the web page is supposed to accomplish. And just how descriptive the copywriting on the page … [Read More...]
Writing Amazon Product Listings Built to Convert
Pop quiz! What’s the most important part of writing Amazon product listings that convert? The title? The bullets? Actually, it’s knowing your customers. That’s because the information you discover about your … [Read More...]
5 Share-Worthy Blog Post Ideas With Examples to Boost Engagement
If you’ve been blogging regularly for longer than a week, chances are pretty good that you’ve hit a brain block at least once. As with every other type of writing, blogging (for beginners or pros) can take a toll on … [Read More...]
How To Sell on Amazon Merch… Zero Inventory, Big Profits
Several weeks ago, I received an email from a business friend. It described something I got excited about and knew you (as an Amazon seller) would probably love! So, I had several email conversations with Neil … [Read More...]
How to Use Customer Profiles to Improve Your Online Marketing (with Examples)
Have you ever taken a look at your customer personas and wondered, What do I do with all this data? It’s a common question among online marketing pros and online business owners. Sheets filled with details about … [Read More...]
Top Keywords: Amazon Gift & Holiday Keywords for Listing Optimization
Here are some staggering stats for ecommerce sellers: The holiday gift marketing reached $1 trillion in 2018. eMarketer.com Approximately 40% of holiday sales in the U.S. take place on Amazon. … [Read More...]
Eliminate Your Amazon FBA Competition Using This Strategy for Wholesale, Private Label or Arbitrage
Join Karon Thackston, Amy Feierman and Kristin Ostrander (of Mommy Income) as they reveal some clever techniques for throwing up a brick wall between you and your Amazon FBA competition. This strategy is how Amy and … [Read More...]
The Unvarnished Truth About Online Marketing (Brilliance is Optional)
Ask me who I admire when it comes to online marketing and growing an online biz and Cindy Bidar will be near the top of a short list. A long-time friend and my former virtual assistant, Cindy has thoroughly … [Read More...]
The Most Important Sales Tool for Your Kindle Books (and how to perfect it)
Does this sound familiar? You spend weeks or months creating an ebook. You organize… you categorize… you summarize. Finally, the book is converted and ready to upload to Amazon. With fingers crossed, you anxiously … [Read More...]