"K" is a professional businesswoman who leads a busy life. Once she's finally decided to take action, she tends to put things off and then make fairly quick decisions about what she wants. She shops a lot using the Amazon app on either her tablet or phone. Let's follow her thoughts and actions as she goes on … [Read More...]
Building an Email List Designed to Convert
I often get asked, "During your 18 years in online business, what's the one area that you wish you had paid more attention to?" My answer comes immediately: Building an email list! I waited way too long to start … [Read More...]
Amazon Optimization: 10 Quick Tests to Improve Rankings, Traffic & Sales
I get questions all the time about the best ways to create Amazon titles, bullets, and descriptions as well as what to include in the Search Terms section. "I want the most effective listing right off the bat" (or … [Read More...]
How to Create an Impressive Ebook the Cheap & Easy Way
While I was at a women's business mastermind event a couple of months ago, a few of the ladies were talking about private label rights (PLR) content and that's when a lightbulb went off! But hold on … I'm getting … [Read More...]
Amazon Secret Shopper: The Mindset & Buying Decisions of Actual Customers (Bread Pan)
To get a better idea of what actual shoppers experience when browsing and buying on Amazon, I’ve asked one to take a little shopping trip. Meet “J” a health-conscious mother of three (and closet chocoholic) who … [Read More...]
Amazon Gives Customers New Way to Opt Out of Seller Emails
Last week, Amazon made an adjustment to its Buyer-Seller email policy. This is merely an extension of an existing policy that has been in place for some time. The updated policy kicked off Monday, March 27 and was … [Read More...]
Top 5 Ways Sellers Struggle on Amazon (and what will fix them)
I'm happy to welcome Ivelin Demirov of River Cleaner to the Marketing Words Blog to share his insights about constant struggles sellers face and how to overcome them. ----------------------------- Have you … [Read More...]
Forget Goal Setting: Here’s How to Actually Accomplish Them
When it comes to marketing your company, one of the topics most people want more information about is goal setting. The reason is that they believe knowing how to set goals is the key to success. I can understand … [Read More...]
Amazon Cracks Down on Email Product Review Requests
As sellers continue the rush to find legal ways to drum up reviews for their products, Amazon is quickly responding with a crackdown on many commonly used practices. Apparently, when the retailer pulled the plug on … [Read More...]
Profit-Boosting Shoe-Selling Strategies for Amazon Pros & Newbies
If you’ve been a reader of the Marketing Words Blog for very long, you probably remember past articles from Stephen Smotherman. I love interviewing him because he always shares extremely valuable and detailed … [Read More...]
Determining Your Target Audience and Delivering What They Want
Building an email list. Promoting your ecommerce store. Branding your B2B service company. Selling products on Amazon. Regardless of what you're doing online, the foundation of your success will be in your ability … [Read More...]
5 eBay Listing Tips for Creating Compelling Bullet Points
If you've been selling on any ecommerce platform for very long, you know the importance of writing exceptional bullet points. That's because scanning is king on almost all ecomm platforms. Add mobile devices to the … [Read More...]
4 Reasons Your Review-Request Emails are Being Deleted
When you buy as much online as I do, you get a ton of after-purchase emails that ask for reviews. Even though I fully understand how important it is to leave reviews for online sellers, I'll admit I delete the … [Read More...]
Amazon Fixes Titles in Add-A-Product to Prevent Sellers from Accidentally Suppressing Their Listings (It Only Took 3 Years!)
What a journey it has been! Way back in 2014, I opened a case with Seller Central to alert them that Add-A-Product was delivering misleading information. In 2015, I wrote a blog post stating I was elated that … [Read More...]
What to Expect From the Amazon Marketplace in 2017
I’m excited to welcome back Bernie Thompson of Efficient Era. You probably remember Bernie from the first post he enlightened us with about Amazon hijacking listings and what to do if it happens to you. Today I have … [Read More...]