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How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to decide how much to write so your copy converts better. This week's video explains the "A" in the F.A.C.E. formula and shows you several ways to apply it to your copy. View the rest of this 4-part series: Watch the "F" video Watch the "C" … [Read more...]
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By Dr. MaryJo Wagner © 2013 It's not a newsflash that we live in the age of distraction and the era of ADHD. While this condition is frequently related to children, it's not just a kid thing. If you've got a computer, a smart phone, a couple of TVs, a tablet, and two lovely-but-busy children and a dog, it's impossible to avoid struggles with focusing and staying on … [Read more...]
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Just recently, I started finished teaching a 6-week copywriting series via webinar. During the first session, we began the copywriting process by looking at our target audiences. This seems to be one of the issues that most people have a great deal of trouble with so I thought I'd shed a little light on how to communicate directly with your target customers in their … [Read more...]
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How many is enough? How do you know which ones will work? Why do I get such different search counts? These are just three of the dozens of questions I get about keyword research. So, at the prompting of one of my newsletter subscribers, I decided to create a mini-tutorial of sorts for you to follow when doing keyword research, analysis and selection. Keyword … [Read more...]
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The resources I mentioned in the video are: NAMS - Novice to Advanced Marketing System WordTracker Keyword Tool If you found this post valuable, others might, too. Please share (below) on your favorite social media sites. Thanks! … [Read more...]
