Marketing Words Blog

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Call-To-Action: Making It Fit Makes All The Difference

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It was going so well — so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common I’ve seen is that the call-to-action doesn’t fit the target audience. What Is A … [Read more...]

4 Things That Make or Break Sales Page Success [Copywriting Examples]

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When it comes to creating online sales pages, you’ll want to learn copywriting techniques that boost conversions. When you understand that much of the total sales page copy is crafted from sections of short copy, it becomes significantly easier to draft a page that demands results. Using several copywriting examples, let’s walk through 5 short copy elements that play a … [Read more...]

Getting Inside the Mind of Your Target Audience Can Lead to More Sales

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The minute you began to create your very first piece of copy, you most likely discovered that writing it isn’t easy. In fact… after hours of staring at a blank computer screen, you probably started talking to yourself: “What am I doing?” “Who am I writing to, anyway?” “Since I don’t know who they are or what they want, I guess I’ll just tell them what I want them to … [Read more...]

Headline Examples for 5 Persuasive Types of Headlines (And How to Write Them)

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Writing headlines is a risky business. Whether for blogging, selling digital or physical products, podcast episodes, or practically any other online application, when you write headlines there is a lot at stake. Depending on which stats you believe, the headline is read anywhere from 5 times to 76 times more than any other section of your copy/content. For example: David … [Read more...]

7 Copywriting Tips I Learned from the Vacuum Cleaner Salesman

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I was just sitting here at my computer (as usual) when my husband walked in and announced, “There’s a man here to see you.”  What?  I wasn’t expecting anyone.  “Who is it,” I asked.  “Some guy who wants to speak with my wife.”  My husband was home so I knew I was safe.  I ventured outside to see who it was. I was promptly met on my porch by a smiling face who presented me … [Read more...]

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