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7 Expert Tips for Writing Bullet Points That Sell

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What are the two most-read sections of any piece of copy? The title and the bullets. This is one reason why almost all e-commerce content management systems (CMSs), as well as online e-tail giant Amazon, include bullets in their product description templates. How to Write a Bullet Point Writing bullets that sell takes more than simply listing words that are prefaced by a … [Read more...]

Why I Switched From Leadpages to Thrive Themes Templates

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Anybody who knows me will tell you in a heartbeat that I am NOT a techy person, so the more I can drag and drop when setting up forms and pages, the happier I am. I originally signed up with Leadpages because I needed a tool that would integrate between the webinar software I was using and my registration page. With the old software, everyone got a unique link to use when … [Read more...]

Mastering the Art of Writing Sexy Bullet Lists

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From short ecommerce product descriptions to Amazon listings to enormously long sales letters; ask any copywriter and they'll quickly tell you that bullet points are one of the most valuable tools in their skill set.  Why?  Because they almost always get read. Most people (and many professional copywriters), however, struggle with writing captivating bullet points.  Follow … [Read more...]

7 Steps for Writing Product Descriptions That Sell

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When you write any type of ecommerce copy (for your site, for eBay or Amazon) you face constraints. The limitations can get frustrating, so I recorded 7 ecommerce copywriting tips that will help you work through your next product description. These are the same steps the Marketing Words’ team uses when we create top-selling product descriptions for our clients. … [Read more...]

What Do Contact Lenses Have to Do With Copywriting?

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Bifocals. The mere mention of the word is enough to make you feel 10 years older. So when my eye doctor told me that's where I was headed, my neck got stiff, I sat straight up in the chair and firmly declared, "I will not!" Although, in reality, I did notice at the time that I'd been wearing my glasses (which were originally for reading and driving) more often than not. My … [Read more...]

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