Marketing Words Blog

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3 Rookie Mistakes Almost Everyone Makes With Social Media

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How many times have you said one of the following about social media? “It’s a waste of time.” “I’ve never gotten a good response from Twitter/Facebook/LinkedIn/Google+/etc.” “I tweet and nobody responds.” You’re not alone. Countless businesspeople struggle with posting on social media, especially when it comes to writing something compelling and meaningful in 140 … [Read more...]

Determining Your Target Audience and Delivering What They Want

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Building an email list. Promoting your ecommerce store. Branding your B2B service company. Selling products on Amazon. Regardless of what you're doing online, the foundation of your success will be in your ability to determine what your target customers want and how best to give it to them. Sound easy? From my experience, this is one of the biggest hurdles companies face, which … [Read more...]

3 Tiny Words That Add Mystique to Your Social Posts, Blog Post Titles, Headlines & More

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What gets people's interest?  I've been reading Sally Hogshead's book "Fascinate: Your 7 Triggers to Persuasion and Captivation" and it has been very enlightening.  What gets (and keeps) people's attention is fascination. Sally walks through 7 forms of fascination that intrigue individuals for one reason or another. One of the 7 is mystique.  Typically, mystique is formed … [Read more...]

The Key to Global Selling Success: Accurate Translation

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Selling globally used to mean following a labyrinth around twists and turns that seemingly were built to perplex you. These days, making an entrance into global selling (whether on Amazon's numerous marketplaces, eBay's shipping program, or via your own site) may take a good bit of knowledge, but the process is drastically easier than it ever has been. This has caused a swarm … [Read more...]