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5 Marketing Email Fails That Kill Conversion Rates

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Has this ever happened to you? You find an affiliate product or service, or you create one of your own, that you are certain your list will be excited about. Off you go to create a world-class marketing email to spread the word. In just a few minutes, you have what you believe must be one of the best emails ever written by a human. With enormous excitement, you load it up and … [Read more...]

Understanding the Online Buying Process Can Increase Your Sales

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Most marketers don't give a lot of thought to the online buying process of their customers / readers. That's a shame because — whether you're writing landing pages, eBay, or Amazon product listings, blog posts, social media posts, or practically any other type of copy/content — lending due attention to the consumer buying process can dramatically impact how others … [Read more...]

Call-To-Action: Making It Fit Makes All The Difference

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It was going so well — so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common I’ve seen is that the call-to-action doesn’t fit the target audience. What Is A … [Read more...]

4 Things That Make or Break Sales Page Success [Copywriting Examples]

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When it comes to creating online sales pages, you’ll want to learn copywriting techniques that boost conversions. When you understand that much of the total sales page copy is crafted from sections of short copy, it becomes significantly easier to draft a page that demands results. Using several copywriting examples, let’s walk through 5 short copy elements that play a … [Read more...]

Getting Inside the Mind of Your Target Audience Can Lead to More Sales

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The minute you began to create your very first piece of copy, you most likely discovered that writing it isn’t easy. In fact… after hours of staring at a blank computer screen, you probably started talking to yourself: “What am I doing?” “Who am I writing to, anyway?” “Since I don’t know who they are or what they want, I guess I’ll just tell them what I want them to … [Read more...]

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