Marketing Words Blog

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3 Clever Tricks for Finding the Marketing Words That Persuade Your Customers

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I did a survey of the people on my list a little while back. You know, the kind that asks for opinions and ideas so I can make sure I’m providing the types of information my community wants most. While there were several great topics that came up, one thing I saw repeatedly was a concern about finding just the right marketing words in order to connect with and persuade … [Read more...]

How to Use Customer Profiles to Improve Your Online Marketing (with Examples)

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Have you ever taken a look at your customer personas and wondered, What do I do with all this data? It’s a common question among online marketing pros and online business owners. Sheets filled with details about your core customer profile and the related segment audiences seem really valuable. But how — exactly — do you use that information to improve your marketing? Is it … [Read more...]

Call-To-Action: Making It Fit Makes All The Difference

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It was going so well — so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common I’ve seen is that the call-to-action doesn’t fit the target audience. What Is A … [Read more...]

How to Develop Your Unique Selling Proposition Using Toothpaste

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It’s Marketing 101 and Advanced Marketing Theory all rolled into one. From the time you decide to engage in online marketing of any type, you’ll begin hearing about the unique selling proposition (USP) and just how vital it is to understand and communicate. While the concept can seem overly elementary, there are multiple fundamental steps that go into creating a unique … [Read more...]

5 Common Copywriting Mistakes That Can Ruin Your Results

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Whether you're a website owner, an Amazon seller, or a professional copywriter, striking a confident and persuasive note with your customers is key to drumming up leads, conversions, and sales. However, just like constantly saying "Umm" when you speak, far too many writers come across as less than professional because they make these common mistakes. Correcting these is a … [Read more...]

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