Marketing Words Blog

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3 Tiny Words That Add Mystique to Your Social Posts, Blog Post Titles, Headlines & More

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What gets people's interest?  Have you ever read Sally Hogshead's book "Fascinate: Your 7 Triggers to Persuasion and Captivation"? It is very enlightening. Sally was a former copywriting expert for years so she understands what it takes to communicate through written words. While Sally includes 7 forms of communication in her book that intrigue individuals for one reason or … [Read more...]

5 Marketing Email Fails That Kill Conversion Rates

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Has this ever happened to you? You find an affiliate product or service, or you create one of your own, that you are certain your list will be excited about. Off you go to create a world-class marketing email to spread the word. In just a few minutes, you have what you believe must be one of the best emails ever written by a human. With enormous excitement, you load it up and … [Read more...]

Understanding the Online Buying Process Can Increase Your Sales

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Most marketers don't give a lot of thought to the online buying process of their customers / readers. That's a shame because — whether you're writing landing pages, eBay, or Amazon product listings, blog posts, social media posts, or practically any other type of copy/content — lending due attention to the consumer buying process can dramatically impact how others … [Read more...]

Call-To-Action: Making It Fit Makes All The Difference

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It was going so well — so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common I’ve seen is that the call-to-action doesn’t fit the target audience. What Is A … [Read more...]

4 Things That Make or Break Sales Page Success [Copywriting Examples]

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When it comes to creating online sales pages, you’ll want to learn copywriting techniques that boost conversions. When you understand that much of the total sales page copy is crafted from sections of short copy, it becomes significantly easier to draft a page that demands results. Using several copywriting examples, let’s walk through 5 short copy elements that play a … [Read more...]

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