Marketing Words Blog

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Call-To-Action: Making It Fit Makes All The Difference

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It was going so well — so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common I’ve seen is that the call-to-action doesn’t fit the target audience. What Is A … [Read more...]

How to Develop Your Unique Selling Proposition Using Toothpaste

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It’s Marketing 101 and Advanced Marketing Theory all rolled into one. From the time you decide to engage in online marketing of any type, you’ll begin hearing about the unique selling proposition (USP) and just how vital it is to understand and communicate. While the concept can seem overly elementary, there are multiple fundamental steps that go into creating a unique … [Read more...]

5 Common Copywriting Mistakes That Can Ruin Your Results

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Whether you're a website owner, an Amazon seller, or a professional copywriter, striking a confident and persuasive note with your customers is key to drumming up leads, conversions, and sales. However, just like constantly saying "Umm" when you speak, far too many writers come across as less than professional because they make these common mistakes. Correcting these is a … [Read more...]

How To Use Customer Personas To Boost Your Marketing Results

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Customer personas (or client profiles, marketing personas, buyer avatars, or whatever you choose to call them) are living, breathing, growing documents that give a representation of your customers. Without a detailed customer persona, it is unlikely you’ll be able to reach the results you want when it comes to online marketing. That’s because the information inside your … [Read more...]

Descriptive Copywriting Examples: How to Create Imagery With Words

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A picture is worth a thousand words. Eh… maybe. It depends on the picture. And where the picture is located. And what the web page is supposed to accomplish. And just how descriptive the copywriting on the page is. As business people (whether working on your own site, or a client's), we understand the power of descriptive copywriting. Examples of sensory imagery through … [Read more...]

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