Marketing Words Blog

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Seller Labs Scope Keyword Research Demo & Coupon Code

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Want to know what’s up with your listings? Ready to see improvements in rankings and sales? Join Karon Thackston and Tyler Henderson as they reveal some exciting techniques for using Seller Labs’ Scope to define issues with your Amazon listing optimization and … …correct them. 3:00 - What types of problems are you having? 6:20 - Good and bad listing examples. 10:20 … [Read more...]

3 Clever Tricks for Finding the Marketing Words That Persuade Your Customers

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I did a survey of the people on my list a little while back. You know, the kind that asks for opinions and ideas so I can make sure I’m providing the types of information my community wants most. While there were several great topics that came up, one thing I saw repeatedly was a concern about finding just the right marketing words in order to connect with and persuade … [Read more...]

7 Copywriting Tips I Learned from the Vacuum Cleaner Salesman

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As I was clicking through a file with older articles I'd written years ago, I found this little gem with 7 copywriting tips! it is still just as relevant as it was 9 years ago. So, in celebration of Marketing Words' 20th anniversary this year, I've tweaked it (just a bit), added a little new material so you can learn copywriting tips from this classic blog … [Read more...]

Understanding the Online Buying Process Can Increase Your Sales

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Most marketers don't give a lot of thought to the online buying process of their customers / readers. That's a shame because — whether you're writing landing pages, eBay, or Amazon product listings, blog posts, social media posts, or practically any other type of copy/content — lending due attention to the consumer buying process can dramatically impact how others … [Read more...]

7 Expert Tips for Writing Bullet Points That Sell

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What are the two most-read sections of any piece of copy? The title and the bullets. This is one reason why almost all e-commerce content management systems (CMSs), as well as online e-tail giant Amazon, include bullets in their product description templates. How to Write a Bullet Point Writing bullets that sell takes more than simply listing words that are prefaced by a … [Read more...]

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