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How To Use Customer Personas To Boost Your Marketing Results

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Customer personas (or client profiles, marketing personas, buyer avatars, or whatever you choose to call them) are living, breathing, growing documents that give a representation of your customers. Without a detailed customer persona, it is unlikely you’ll be able to reach the results you want when it comes to online marketing. That’s because the information inside your … [Read more...]

Descriptive Copywriting Examples: How to Create Imagery With Words

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A picture is worth a thousand words. Eh… maybe. It depends on the picture. And where the picture is located. And what the web page is supposed to accomplish. And just how descriptive the copywriting on the page is. As business people (whether working on your own site, or a client's), we understand the power of descriptive copywriting. Examples of sensory imagery through … [Read more...]

How to Use Customer Profiles to Improve Your Online Marketing (with Examples)

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Have you ever taken a look at your customer personas and wondered, What do I do with all this data? It’s a common question among online marketing pros and online business owners. Sheets filled with details about your core customer profile and the related segment audiences seem really valuable. But how — exactly — do you use that information to improve your marketing? Is it … [Read more...]

The Most Important Sales Tool for Your Kindle Books (and how to perfect it)

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Does this sound familiar? You spend weeks or months creating an ebook. You organize… you categorize… you summarize. Finally, the book is converted and ready to upload to Amazon. With fingers crossed, you anxiously press the "publish" button. You've done it! You've just released the next #1 bestseller to the world. Or so you thought. After a week, you have two sales. After … [Read more...]

Copywriting Secrets: Learn Pro Shortcuts To Get Done Faster With Better Results

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Most people think writing excellent copy is hard to master. And, when you go about it the way that an average person does, it actually is! Professional copywriters, however, have learned a few copywriting secrets over the years about how to cut hours off their writing time while actually getting better results. What’s the biggest copywriting secret of all … planning. Not … [Read more...]

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