As someone who has been creating marketing copywriting professionally for over 30 years, I can tell you that one of the most difficult things to do is write to (what I call) a split audience.Have you
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Copywriting
11 Best Email Subject Lines from 2023 and Why They Work
While email marketing is my absolute favorite method for earning, I admit that things have gotten more challenging as
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How to Write an About Us Page That Connects & Converts
The layout of a website reminds me of interstate construction. Yes, I know that’s weird, but the way roads are
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5 Emotional Copywriting Tips from Listening to the Radio
Emotional copywriting is all about evoking imagery and feelings in your customers.Whether you’re writing emails, website
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12 Easy Places to Promote Affiliate Links & Earn Commissions
This is the way most things in business work.1. You create or discover something you can make money with.2. You have to
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Affiliate Marketing 101: What it Really Takes to Earn Commissions
When people hear that I make tens of thousands of dollars a year just in affiliate commissions, the question is always
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21 Ways ChatGPT Can Help You Save Time, Increase Sales, and Boost Your Business
It’s kind of like when Siri first launched. It was brand new and nobody understood what it could do or just how awesome
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Storytelling Techniques that Boost Connections and Conversions
Truth be told, storytelling isn’t a new marketing technique. It’s been in place for decades. As pointed out
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14 Best Email Subject Lines from 2022 and Why They Work
Online communication is growing every year. While we used to only have email for communication, we now have social
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Storytelling Statistics: Why Marketing Storytelling Works So Well
What’s a proven, powerful way to entice, engage, and convert your prospective customers?Tell them a story.Storytelling
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