Online Marketing Archives - Marketing Words Blog

Are These 3 Outdated Small Business Marketing Myths Killing Your Results?

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March 12, 2019 By Karon Thackston Leave a Comment

To hear some people tell it, small business marketing is a full-time gig. If you're not constantly building relationships, growing your social following, and battling the SEO monster, you're doomed. Get ready to breathe a sigh of relief. A lot of what you've been told are must-do small business marketing tasks really aren't. Myth #1: You Have To Do Everything Have you been … [Read more...]

Understanding the Online Buying Process Can Increase Your Sales

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January 5, 2019 By Karon Thackston Leave a Comment

Most marketers don't give a lot of thought to the online buying process of their customers / readers. That's a shame because — whether you're writing landing pages, eBay, or Amazon product listings, blog posts, social media posts, or practically any other type of copy/content — lending due attention to the consumer buying process can dramatically impact how others … [Read more...]

Why I Switched From Leadpages to Thrive Themes Templates

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July 3, 2018 By Karon Thackston 3 Comments

Anybody who knows me will tell you in a heartbeat that I am NOT a techy person, so the more I can drag and drop when setting up forms and pages, the happier I am. I originally signed up with Leadpages because I needed a tool that would integrate between the webinar software I was using and my registration page. With the old software, everyone got a unique link to use when … [Read more...]

Building Content Marketing Funnels with Specific Goals

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June 10, 2018 By Karon Thackston 4 Comments

If you’ve been online for any length of time, you’ve got a marketing funnel in place. “Build a funnel so you can move traffic from introduction to sales and beyond.” That’s fine advice, as far as it goes. But it’s missing something, and that means your funnels may be a bit…well… leaky. Where the Funnel Metaphor Gets It Wrong Here’s the problem: Your visitors are all at … [Read more...]