Online Marketing Archives - Marketing Words Blog

Why I Switched From Leadpages to Thrive Themes Templates

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July 3, 2018 By Karon Thackston 1 Comment

Anybody who knows me will tell you in a heartbeat that I am NOT a techy person, so the more I can drag and drop when setting up forms and pages, the happier I am. I originally signed up with Leadpages because I needed a tool that would integrate between the webinar software I was using and my registration page. With the old software, everyone got a unique link to use when … [Read more...]

Building Content Marketing Funnels with Specific Goals

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June 10, 2018 By Karon Thackston 4 Comments

If you’ve been online for any length of time, you’ve got a marketing funnel in place. “Build a funnel so you can move traffic from introduction to sales and beyond.” That’s fine advice, as far as it goes. But it’s missing something, and that means your funnels may be a bit…well… leaky. Where the Funnel Metaphor Gets It Wrong Here’s the problem: Your visitors are all at … [Read more...]

Branding – It’s More Than Just Your USP

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November 8, 2017 By Karon Thackston Leave a Comment

When you mention the word “branding,” most people automatically think of USP (unique selling proposition). The overall — and incorrect — perception of a brand is that it simply consists of the statement you use to define what you do. Slap your USP on every bit of advertising that goes up online or out the door and — tah-dah! — you’re branded! Not even close. Your brand is … [Read more...]

Branding Yourself in 3 Words or Less

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October 3, 2017 By Karon Thackston Leave a Comment

From over 25 years of experience in marketing, copywriting, conversions and online business, I can easily tell you that one of the most difficult tasks for people when it comes to marketing is defining their differences. In fact, at Marketing Words, we have a questionnaire all new clients are asked to complete. Among others, it contains the question, "What is the single most … [Read more...]