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How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to decide how much to write so your copy converts better. This week's video explains the "A" in the F.A.C.E. formula and shows you several ways to apply it to your copy. View the rest of this 4-part series: Watch the "F" video Watch the "C" … [Read more...]
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How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it's easier to decide how much to write so your copy converts better. Check out this new video where I explain the "F" in the F.A.C.E. formula and show you several ways to apply it to your copy. View the rest of this 4-part series: Watch the "A" video Watch the … [Read more...]
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I've been getting lots of questions about article marketing that revolve around old-school practices that some people are still using (yikes!). Got 14 minutes? Find out how article marketing morphed into content marketing and the 5 most important things to remember when making the switch. Click here to find out more about the Panda content guidelines I mentioned in this … [Read more...]
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From Coca-Cola to Dell computers, just about every major company in the world has benefited from joint venturing. You can, too! Got six minutes? Find out the up side of JVs and what to look for in a joint venture partner to get maximum success. … [Read more...]
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If you’re one of those people who is “not into testing,” you’re missing out on a lot of information that could make you more sales, reduce expenses and boost your business in ways you haven’t thought about. Contrary to popular belief, basic testing doesn’t have to be hard. Even simple measures can pay off big time. Got five minutes? Watch the video. Resources Mentioned in … [Read more...]