Resources I Recommend
I'm regularly asked who I use for this and that, what books I read, etc. I've decided to compile a list for quick reference. If you have questions about any of the resources/companies you see below, just ask. I'll be glad to tell you about my experience with them. Yes, as with all content on this blog, I may use affiliate links when available.
Autoresponder/Email Service
ConvertKit - I switched to ConvertKit from ActiveCampaign when their deliverability went down and their rates went WAY up!
Website Hosting
Mom Webs - Small, but mighty hosting for online entrepreneurs and side hustlers. Dependable, with awesome support, and extremely affordable rates.
Coupons
Amazon Tool Coupons
Helium 10 Amazon Seller Tools
Keyword research, product research, listing optimization, refunds, keyword tracking and more.
Get 10% off every month on Diamond or Platinum plans -OR- take 50% off your 1st month only.
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Mommy Income's Amazon Wholesale Bundle System
Are you ready to eliminate your Amazon competition, 2x your Amazon sales, and drastically reduce or stop paying for Amazon PPC? All while boosting your profits? Amy and Kristin from Mommy Income show you how with their innovative Wholesale Bundling System. (It works for private label, RA and OA, too!)
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Code: MW50
Seller Labs Pro (includes Scope, Ignite, Feedback Genius)
Get 20% off for 3 months
Code: MKWORDS
Books and Training Courses
6-Figure Systems by Cindy Bidar
Imagine knowing exactly what to do every single day to grow your business. Getting consistent results from proven methods instead of wasting a ton of time on the latest online marketing fads. And what if you had someone to show you how to do 1 specific marketing strategy every month so you could build your business steadily and reliably for the long haul? If this is your dream, join hundreds of smart online business owners in 6-Figure Systems today. Save $10 per month with code MARKETINGWORDS
51 Opt-In Ideas That Convert by Cindy Bidar
Struggling to figure out what type of lead-gen freebie to offer your prospects? Cindy Bidar offers you 51 proven ideas to choose from in this free download.
Words That Sell by Richard Bayan
I have just about worn the cover off this little paperback book. It is a thesaurus of persuasive words that will help you communicate and promote your products and services better. This book makes any written verbiage much more interesting and enticing.
Phrases That Sell by Edward Werz
Very similar to Words That Sell, this paperback resource helps you replace overused, boring statements with engaging, persuasive phrases.
73 Ways to Describe a Widget by Marcia Yudkin
If you write ecommerce or Amazon descriptions this ebook is a must-have to keep you from going brain dead! Just as the name suggests, it includes 73 different approaches to describe products. Very clever!
Predictably Irrational by Dan Ariely
Although this book outlines 12 experiments performed by a MIT behavioral economist, it is extremely captivating and easy to read. I read it practically in one sitting. Taking us through the reasoning behind our irrational behavior, Ariely quickly (and humorously) explains why we do the stupid things we do and how this irrational behavior is actually predictable. With each experiment, I got new ideas on how to phrase benefits or position the products and services I write about so they would be best received by prospective customers.
Yes! 50 Scientifically Proven Ways to Be Persuasive by Robert Cialdini
Does that name sound familiar? This is the author of Influence: The Psychology of Persuasion. At over 200 pages, this book is still a quick read because of the way it’s formatted. With just a few pages per method, you can easily work your way from cover to cover. The book also has an interesting feature: an appendix that includes feedback from those who have actually used each of the methods. Again… ideas were sparked with every page.
Influence: The Psychology of Persuasion by Robert Cialdini
The original and still one of the best.
Blink by Malcom Gladwell
Malcom Gladwell hit it big with two bestsellers. This is my favorite of the two. Blink reviews the good and bad decisions we make and why we make them. With humor and insight, Gladwell’s stories enlighten and entertain.
You can find these books at Amazon.com or your favorite local bookstore.
Webinar Classes (Replays)
The Unsexy But Profitable Practice of Repeatable Process | Business Marketing Checklists & Templates
CLICK HERE and use coupon code MARKETINGWORDS (no space) today.
Helium 10 Demo & Coupon Code
CLICK HERE and use coupon code MARKETINGWORDS10 (all caps) to save 10% per month on Helium10's Platinum or Diamond suites of tools.
Online Marketing
Thrive Themes - An entire suite of impressive online marketing tools that allow you to use simple drag-and-drop to create and use sophisticated:
- Website designs
- Landing pages
- Opt-in pages
- Registration pages
- Squeeze pages
- Countdown timers with multiple functions/uses
- Content rotation across your site
- Optimized headlines
- Testimonials
- Quizzes
- A/B split tests
And many other revenue-boosting tasks.
Pretty Links Redirects - I use this every single day in my business. Pretty Links is so much more than Bit.ly or other simplistic redirect services. It offers me ways to organize, track, test and promote easily within one dashboard.
Blogs & Groups
Search Engine Land (SEO)
Marketing Experiments (Online Marketing)
Podcasts
My Wife Quit Her Job with Steve Chou