Products & Services I Use and Recommend
I’m regularly asked who I use for this and that, what books I read, etc. I’ve decided to compile a list for quick reference. If you have questions about any of the resources/companies you see below, just ask. I’ll be glad to tell you about my experience with them. Yes, as with all content on this blog, I may use affiliate links when available.
Words That Sell by Richard Bayan
I have just about worn the cover off this little paperback book. It is a thesaurus of persuasive words that will help you communicate and promote your products and services better. This book makes any written verbiage much more interesting and enticing.
Phrases That Sell by Edward Werz
Very similar to Words That Sell, this paperback resource helps you replace overused, boring statements with engaging, persuasive phrases.
73 Ways to Describe a Widget by Marcia Yudkin
If you write ecommerce or Amazon descriptions this ebook is a must-have to keep you from going brain dead! Just as the name suggests, it includes 73 different approaches to describe products. Very clever!
Predictably Irrational by Dan Ariely
Although this book outlines 12 experiments performed by a MIT behavioral economist, it is extremely captivating and easy to read. I read it practically in one sitting. Taking us through the reasoning behind our irrational behavior, Ariely quickly (and humorously) explains why we do the stupid things we do and how this irrational behavior is actually predictable. With each experiment I got new ideas on how to phrase benefits or position the products and services I write about so they would be best received by prospective customers.
Yes! 50 Scientifically Proven Ways to Be Persuasive by Robert Cialdini
Does that name sound familiar? This is the author of Influence: The Psychology of Persuasion. At over 200 pages, this book is still a quick read because of the way it’s formatted. With just a few pages per method, you can easily work your way from cover to cover. The book also has an interesting feature: an appendix that includes feedback from those who have actually used each of the methods. Again… ideas were sparked with every page.
Influence: The Psychology of Persuasion by Robert Cialdini
The original and still one of the best.
Blink by Malcom Gladwell
Malcom Gladwell hit it big with two bestsellers. This is my favorite of the two. Blink reviews the good and bad decisions we make and why we make them. With humor and insight, Gladwell’s stories enlighten and entertain.
You can find these books at Amazon.com or your favorite local bookstore.
A Reseller’s Guide to a Year in FBA by Stephen Smotherman
This is a step-by-step map to 12 months in your Amazon FBA business. Each month you’ll get things to do (and not do), ideas for selling more, special seasons/holidays to prepare for in coming months, quick little back-end maintenance tricks to ensure Amazon is paying you all they should and SO much more. It is an easy way to bump up your revenue without a ton of effort.
The Ultimate Guide to Creating Amazon Product Pages that Sell! by Lisa Suttora
There are 12 zones to an Amazon product page. Yes! With my “Amazon Advantage: Product Listing Strategies to Boost Your Sales” ebook, I can show you how to create exceptional copy and do keyword research for your listings. This video course covers everything else and I highly recommend it for EVERY Amazon seller who creates new products or bundles.
Back-to-School Profits by Jessica Larrew
Consumers in the United States spend more than $83 BILLION a year on supplies for kindergarten through college-aged students. According to the National Retail Association, the average family spends $688 on K-12 students. If you’re missing out on the back-to-school “season” you’re leaving a ton of money on the table. Let Jessica Larrew show you how to cash in!
This is, without a doubt, one of my favorite business tools. I went through Basecamp and several other project management software products, but they were really overkill for what I needed. And they didn’t flow the way I wanted them to. For years, I handled everything with an Excel spreadsheet. I’d always wished someone would invent a spreadsheet on steroids and that’s just what SmartSheet is.
Blogs & Groups
The Selling Family (Amazon)
My Silent Team (Free Amazon Facebook Group)
Stone Temple (SEO)
Search Engine Land (SEO)
Marketing Experiments (Online Marketing)
Aweber – Honestly, most autoresponder services are about the same and they all have pretty similar pricing. The thing that swayed me to Aweber is their super-cool blog broadcast feature. You know those digest updates you get when I post something to the blog? Those are automatically generated when I upload a post. I don’t have to do a thing. What’s more, you can click a button, add your Twitter ID and it will tweet the blog posts automatically, too. Really nice!