Resources I Recommend

Coupons

Although this book outlines 12 experiments performed by a MIT behavioral economist, it is extremely captivating and easy to read. I read it practically in one sitting. Taking us through the reasoning behind our irrational behavior, Ariely quickly (and humorously) explains why we do the stupid things we do and how this irrational behavior is actually predictable. With each experiment, I got new ideas on how to phrase benefits or position the products and services I write about so they would be best received by prospective customers.

Yes! 50 Scientifically Proven Ways to Be Persuasive by Robert Cialdini

Does that name sound familiar? This is the author of Influence: The Psychology of Persuasion. At over 200 pages, this book is still a quick read because of the way it’s formatted. With just a few pages per method, you can easily work your way from cover to cover. The book also has an interesting feature: an appendix that includes feedback from those who have actually used each of the methods. Again… ideas were sparked with every page.

Influence: The Psychology of Persuasion by Robert Cialdini

The original and still one of the best.

Blink by Malcom Gladwell

Malcom Gladwell hit it big with two bestsellers. This is my favorite of the two. Blink reviews the good and bad decisions we make and why we make them. With humor and insight, Gladwell’s stories enlighten and entertain.

You can find these books at Amazon.com or your favorite local bookstore.

A Reseller’s Guide to a Year in FBA by Stephen Smotherman

This is a step-by-step map to 12 months in your Amazon FBA business. Each month you’ll get things to do (and not do), ideas for selling more, special seasons/holidays to prepare for in coming months, quick little back-end maintenance tricks to ensure Amazon is paying you all they should and SO much more. It is an easy way to bump up your revenue without a ton of effort.

Reseller’s Guide to Selling Shoes on Amazon for a Profit by Stephen Smotherman

What would your Amazon business look like if your average selling price (ASP) was $75? How much larger would your disbursements be if you were selling higher priced items like shoes? If you’re ready to kick up your profits by selling new shoes via Amazon FBA, then this course is for you!

Amazon Seller Account Reimbursements Training by Jessica Larrew

Does Amazon owe you money for goods that were damaged, lost or refunded but never returned? Probably. Jessica Larrew walks you through the easy (and legit!) ways to get back every penny that is rightfully yours while staying within Amazon’s terms of service.

Webinar and Online Meeting Software

Zoom – I switched from Go To Webinar to Zoom because it is much less expensive, has all the features I want and I don’t have to pay for things I don’t need. In my opinion, Zoom is more reliable than GTW, less glitchy and easier to understand.

Webinar Classes (Replays)

Top 12 Tips for Creating Amazon Product Listings That Outsell the Competition

The Unsexy But Profitable Practice of Repeatable Process | Business Marketing Checklists & Templates

CLICK HERE and use coupon code MARKETINGWORDS (no space) today.

How to Build an Amazon Wholesale Business That Profits Every Month

How to Build an Engaged Audience of Buyers with Email Automation

How to Swipe Competitor Data to Optimize Your Amazon Listings with Scope + $50 Coupon

CLICK HERE and use promo code words50 to save $50 on any paid plan.

Helium 10 Demo & Coupon Code

CLICK HERE and use coupon code MARKETINGWORDS10 (all caps) to save 10% per month on Helium10’s Platinum or Diamond suites of tools.

 

Online Marketing

Thrive Themes – An entire suite of impressive online marketing tools that allow you to use simple drag-and-drop to create and use sophisticated:

• Website designs
• Landing pages
• Opt-in pages
• Registration pages
• Squeeze pages
• Countdown timers with multiple functions/uses
• Content rotation across your site
• Optimized headlines
• Testimonials
• Quizzes
• A/B split tests
  And many other revenue-boosting tasks.

Pretty Links Redirects – I use this every single day in my business. Pretty Links is so much more than Bit.ly or other simplistic redirect services. It offers me ways to organize, track, test and promote easily within one dashboard.

 

Blogs & Groups

The Selling Family by Jessica Larrew (Amazon)

My Silent Team (Free Amazon Facebook Group)

Stone Temple (SEO)

Search Engine Land (SEO)

Marketing Experiments (Online Marketing)

Full-Time FBA Blog from Stephen Smotherman (Amazon)

Podcasts

Silent Sales Machine Radio with Jim Cockrum

The Amazing Seller with Scott Volker

My Wife Quit Her Job with Steve Chou

 

Autoresponder/Email Service

I used to think most email services were the same. That’s until I started using Active Campaign. I used Aweber for years and it was great as a starting point. But when my needs grew, I switched to Active Campaign and love it! Significantly more features like adding conditional text so that only certain people see it, advanced tagging options to help segment my list so the right people see emails only meant for them, and more. If you’re frustrated by not being able to market like it’s the 21st century, it may be time to step up your game. You can get many of the options something like Infusionsoft has, but at about half the price!

Affiliate Marketing Resources

Making Sense of Affiliate Marketing – Michelle Schroeder-Garner is on a never-ending tour of the U.S.A., living in a luxury RV while making millions from affiliate marketing while blogging. Her course is an excellent choice for newbies or intermediate-level bloggers. You also get access to her very active (and extremely helpful) Facebook group!

Website Security and Optimization

Sucuri – Few things are more terrifying than getting an emergency text from your security team stating that your website has been hacked. I should know… I’ve been there. I can honestly tell you that Sucuri was always the first to send out an alert letting us know. Sucuri notified us long before the other 3 website security plugins we use. I trust it. Period.