Resources I Recommend
I’m regularly asked who I use for this and that, what books I read, etc. I’ve decided to compile a list for quick reference. If you have questions about any of the resources/companies you see below, just ask. I’ll be glad to tell you about my experience with them. Yes, as with all content on this blog, I may use affiliate links when available.
Books and Training Courses
Words That Sell by Richard Bayan
I have just about worn the cover off this little paperback book. It is a thesaurus of persuasive words that will help you communicate and promote your products and services better. This book makes any written verbiage much more interesting and enticing.
Phrases That Sell by Edward Werz
Very similar to Words That Sell, this paperback resource helps you replace overused, boring statements with engaging, persuasive phrases.
73 Ways to Describe a Widget by Marcia Yudkin
If you write ecommerce or Amazon descriptions this ebook is a must-have to keep you from going brain dead! Just as the name suggests, it includes 73 different approaches to describe products. Very clever!
Predictably Irrational by Dan Ariely
Although this book outlines 12 experiments performed by a MIT behavioral economist, it is extremely captivating and easy to read. I read it practically in one sitting. Taking us through the reasoning behind our irrational behavior, Ariely quickly (and humorously) explains why we do the stupid things we do and how this irrational behavior is actually predictable. With each experiment, I got new ideas on how to phrase benefits or position the products and services I write about so they would be best received by prospective customers.
Yes! 50 Scientifically Proven Ways to Be Persuasive by Robert Cialdini
Does that name sound familiar? This is the author of Influence: The Psychology of Persuasion. At over 200 pages, this book is still a quick read because of the way it’s formatted. With just a few pages per method, you can easily work your way from cover to cover. The book also has an interesting feature: an appendix that includes feedback from those who have actually used each of the methods. Again… ideas were sparked with every page.
Influence: The Psychology of Persuasion by Robert Cialdini
The original and still one of the best.
Blink by Malcom Gladwell
Malcom Gladwell hit it big with two bestsellers. This is my favorite of the two. Blink reviews the good and bad decisions we make and why we make them. With humor and insight, Gladwell’s stories enlighten and entertain.
You can find these books at Amazon.com or your favorite local bookstore.
A Reseller’s Guide to a Year in FBA by Stephen Smotherman
This is a step-by-step map to 12 months in your Amazon FBA business. Each month you’ll get things to do (and not do), ideas for selling more, special seasons/holidays to prepare for in coming months, quick little back-end maintenance tricks to ensure Amazon is paying you all they should and SO much more. It is an easy way to bump up your revenue without a ton of effort.
Reseller’s Guide to Selling Shoes on Amazon for a Profit by Stephen Smotherman
What would your Amazon business look like if your average selling price (ASP) was $75? How much larger would your disbursements be if you were selling higher priced items like shoes? If you’re ready to kick up your profits by selling new shoes via Amazon FBA, then this course is for you!
Amazon Seller Account Reimbursements Training by Jessica Larrew
Does Amazon owe you money for goods that were damaged, lost or refunded but never returned? Probably. Jessica Larrew walks you through the easy (and legit!) ways to get back every penny that is rightfully yours while staying within Amazon’s terms of service.
Have you been creating all your blog posts the same? Whether you’re taking baby blogging steps or are a seasoned pro who might be getting a little weary, the “Blogging Advantage” ebook opens your mind to new types and styles of blogging that entice and engage your readers.
Discover techniques the Marketing Words team has used for years to create follow-up product review emails for clients. Based on feedback from these clients, we know our strategies have a positive impact when it comes to encouraging Amazon customers to leave after-purchase product evaluations.
Webinar and Online Meeting Software
Zoom – I switched from Go To Webinar to Zoom because it is much less expensive, has all the features I want and I don’t have to pay for things I don’t need. In my opinion, Zoom is more reliable than GTW, less glitchy and easier to understand.
Webinar Classes (Replays)
How to Build an Engaged Audience of Buyers with Email Automation
How to Swipe Competitor Data to Optimize Your Amazon Listings with Scope + $50 Coupon
CLICK HERE and use promo code words50 to save $50 on any paid plan.
Helium 10 Demo & Coupon Code
CLICK HERE and use coupon code MARKETINGWORDS10 (all caps) to save 10% per month on Helium10’s Platinum or Diamond suites of tools.
Thrive Themes – An entire suite of impressive online marketing tools that allow you to use simple drag-and-drop to create and use sophisticated:
- Website designs
- Landing pages
- Opt-in pages
- Registration pages
- Squeeze pages
- Countdown timers with multiple functions/uses
- Content rotation across your site
- Optimized headlines
- A/B split tests
And many other revenue-boosting tasks.
Pretty Links Redirects – I use this every single day in my business. Pretty Links is so much more than Bit.ly or other simplistic redirect services. It offers me ways to organize, track, test and promote easily within one dashboard.
Office/Administrative / Save Money
Office Desk Chair Covers – Someone finally invented these and it’s about time! Instead of tossing out your desk chair after the fake leather begins to peel; just recover it. These slip-on desk chair covers go on in under 5 minutes, are attractive and comfortable. Mine is garnet 🙂
Ebates – LOVE! Shop as usual, get cash back. I’ve saved $486.43 just for buying what I normally would buy.
Blogs & Groups
The Selling Family by Jessica Larrew (Amazon)
My Silent Team (Free Amazon Facebook Group)
Stone Temple (SEO)
Search Engine Land (SEO)
Marketing Experiments (Online Marketing)
Full-Time FBA Blog from Stephen Smotherman (Amazon)
Silent Sales Machine Radio with Jim Cockrum
The Amazing Seller with Scott Volker
My Wife Quit Her Job with Steve Chou
Private Label Podcast with Kevin Rizer
Aweber – Honestly, most email services are about the same and they all have pretty similar pricing. The thing that swayed me to Aweber is their super-cool blog broadcast feature. You know those digest updates you get when I post something to the blog? Those are automatically generated when I upload a post. I don’t have to do a thing. What’s more, you can click a button, add your Twitter ID and it will tweet the blog posts automatically, too. Really nice!
Making Sense of Affiliate Marketing – Michelle Schroeder-Garner is on a never-ending tour of the U.S.A., living in a luxury RV while making millions from affiliate marketing while blogging. Her course is an excellent choice for newbies or intermediate-level bloggers. You also get access to her very active (and extremely helpful) Facebook group!
Sucuri – Few things are more terrifying than getting an emergency text from your security team stating that your website has been hacked. I should know… I’ve been there. I can honestly tell you that Sucuri was always the first to send out an alert letting us know. Sucuri notified us long before the other 3 website security plugins we use. I trust it. Period.