Marketing Words Blog

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Why Your Amazon Products Aren’t Selling: Scope Demo + Coupon Code

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You’ve sourced an awesome private-label product. Features have been carefully researched and incorporated into the item. Quality is first-rate. Everybody and their second cousin should beg to buy this new release. But – for some reason – it isn’t selling as well as you’d hoped. As frustration sets in, you start to freak out. What's wrong? A better question is, "How do I fix … [Read more...]

Amazon May Have Lost Your Backend Keywords

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A few weeks ago, Amazon made a low-key but potentially hazardous change to the backend keywords (Search Terms) fields. Supposedly, steps were taken to safeguard your keywords, but we have been contacted by clients who mention that they lost a good deal of traffic in the process. Let's go through what was changed with regard to the Amazon backend keywords, why, and what steps … [Read more...]

How Your 5 Senses Can Increase Amazon Listings Conversions

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I had the pleasure of being a guest on The Online Rich podcast and thought I'd share a portion of the fun and enlightening interview I did with Rich Reister. Scroll down for detailed information about: How singing “Happy Birthday” was the beginning of my copywriting career One primary challenge Amazon product listings have to overcome Why sensory copywriting is a … [Read more...]

Clearing the Confusion About Amazon Keyword Optimization

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Of all the questions I get pertaining to writing Amazon product listings, the majority are about keyword research and optimization. I’m not the only one. My friends at Seller Labs constantly field questions about where keywords should go for best results, keywords for Brand Registry 2.0, and more. I’ve invited Tyler Henderson from Seller Labs to answer several frequently … [Read more...]

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