Whether Mark Harmon's famous character on NCIS knows it or not, he gives sage advice about writing copy in almost every episode. His comments are an excellent reminder for anyone who writes sales messages to stay focused on your customer. Rather than flooding them with what you want to say, tell them what they want to hear. Gibbs constantly gets frustrated with Abby and … [Read more...]
Tips From Special Agent Gibbs on How to Write Better Copy
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