Here’s an EXCELLENT article by Conversion Scientist Brian Massey on creating personas.
Melanie is your market research with an attitude, your analytics in a skirt. Bill is the voice that rings through the headsets of your customer support people, unwavering in his desire to get what he wants. Amy is that segment of your house list who got distracted before she finished ordering online.
None of these people exist, but they are powerful guides for any business that wants to grow in an age of digital content.
Don’t forget to click over to Online Copywriting 101 to hear Brian’s free session on creating landing pages Tuesday, Sept. 7th.